Sumsub Introduces No-Code User Journeys to Help Firms Conduct Verification

Sumsub, a global tech company providing customizable KYC, KYB, KYT, and AML solutions, announced the launch of Workflow Builder, a feature enabling businesses “to create user verification workflows tailored to specific triggers and risk scenarios.”

This new offering will “allow companies to automate onboarding decision-making with flexible rules and actions, making user journey seamless while keeping pass rates high.” At the same time, the Workflow Builder promises “to secure businesses from fraud while ensuring full compliance with regulations.”

Sumsub’s Workflow Builder is “designed for global online businesses in the fintech, crypto, trading, marketplace, gaming and shared mobility industries.” The feature can be “set up in the dashboard in no time, code-free.”

With the Sumsub dashboard, “automating user verification is simple.”

All that’s required from the client is “to set up the verification logic—which includes picking triggers such as age, gender, country, previous KYC data, etc.—and choose the appropriate rules and actions.”

From there, onboarding-related decision-making is “automated, with clients retaining full control over which cases to review manually.”

With Workflow Builder, there are basically “no limits for customization.”

The solution lets businesses “create flexible onboarding workflows with any level of sophistication, code-free.”

In addition, workflows can be “adapted to different countries and user groups based on Sumsub’s advanced risk scoring system.”

For instance, applicants from high-risk locations “can be automatically double-checked, while liveness checks can be triggered following suspicious user actions.”

Workflow Builder “allows companies to configure multi-directional user journeys with various verification step combinations depending on hundreds of factors they choose to take into account at any point in customer onboarding.”

Regarding KYC/AML-related legal requirements for online businesses, Sumsub’s experienced team of 30+ compliance in-house experts is “available to create compliant and user-friendly verification flows for any market or jurisdiction.”

Vyacheslav Zholudev, Co-founder and CTO of Sumsub, said:

“With the Workflow Builder, Sumsub’s clients are now able to orchestrate the entire customer lifecycle and automate the decision-making process during onboarding, which allows them to focus on their core business goals. At the same time, this new feature simplifies the onboarding flow for end users, making their experience frictionless. Apart from saving time and money, this solution is designed to help businesses maximize user pass rates, forward global expansion and keep their clients happy.”

As noted in the update, Sumsub is “an all-in-one verification platform that secures every step of your customer’s journey.”

With Sumsub’s customizable KYC, KYB, KYT and AML solutions, you can “orchestrate your verification process to onboard more customers worldwide, speed up verification, reduce costs and steer clear of digital fraud.”

Sumsub claim it “achieves the highest conversion rates in the industry—91.64% in the US, 95.86% in the UK and 90.98% in Brazil—while verifying users in less than 50 seconds on average.”

With over 2,000 clients across the fintech, crypto, transportation, trading and gaming industries, Sumsub partners “with Binance, Mercuryo, Bybit, Huobi, Unlimint, DiDi, Poppy and TransferGo, among others.”

The company’s methodology “follows FATF recommendations, the international standard for AML/CTF rules and local regulatory requirements (FINMA, FCA, CySEC, MAS, BaFin).”

As the first regulated compliance-as-a-service provider, Sumsub “has a team of legal experts ready to consult on regulatory specifics worldwide.”

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