inCruises, Brightwell to Expand Cross-Border Payment Offerings

Brightwell, an Atlanta-based global payments technology company, announced that inCruises, an “exclusive” travel membership program serving 100 million partners worldwide that gives people expanded access to travel experiences, has integrated Brightwell’s ReadyRemit* platform, “powered by Brightwell’s international payment partners, to offer cross-border payments to its international partners in over 120 countries.”

As travel slowed down due to the COVID-19 pandemic in March 2020, “pent-up travel demand surfaced quickly.” In fact, Americans’ intent “to make bookings doubled across most travel categories from February to September 2021.”

With more travelers packing up their bags for long-awaited international travel, inCruises enabled their international partners “an opportunity to earn compensation on growing travel demand.”

inCruises’ partners “earn a commission for membership referrals to the exclusive travel club.”

Using Brightwell’s ReadyRemit, inCruises offers its partners “the ability to request commission payouts in near real-time through convenient options, including bank deposit, cash pickup, or mobile wallet.”

Hal Ramakers, senior vice president, Brightwell, said:

“As companies expand their global reach, we’re seeing an increased need for cross-border payment services that are easy to incorporate into client platforms. However, launching an international payments program is no small lift – ReadyRemit changes that by enabling easy and fast integration.”

Anthony Varvaro, chief financial officer, inCruises, remarked:

“Because our partners live across the globe, we needed a cross-border payments platform that allowed the company to pay out commissions quickly while minimizing foreign transaction fees. Managing the process internally became a burden to the team, so we turned to ReadyRemit because it gave us regulatory and licensing coverage to our priority corridors and integrated easily into our platform.”

Introduced to the market last month, ReadyRemit is “a comprehensive solution that powers global payments capabilities.”

Powered by Brightwell’s international payment partners, ReadyRemit “enables international businesses to launch a global payments program to drive customer loyalty quickly.”

By offering ongoing compliance, global connectivity, simple integration and ongoing customer support, ReadyRemit makes it easier for companies “to drive revenue and loyalty through cross-border payments.”

Audrey Hall, chief product officer, Brightwell, commented:

“ReadyRemit is ideal for teams that don’t have the support needed internally to launch global payment capabilities. We’ve designed our cross-border payments solution to help businesses capture more revenue by quickly and seamlessly integrating global payments into their offerings through a low to no code platform.”

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