Fintech Donor Platform giveback to Help Donors Create, Manage Giving Portoflios

giveback — a tech-enabled platform that helps donors create and manage giving portfolios, working toward a future where philanthropy is efficient, engaging, and personalized — is announcing “the launch of the giving platform in time for the 2022 giving season.”

The philanthropic – or Philtech – market is rapidly growing, “with charitable giving in the US reaching a record high in 2021 as Americans gave approximately $485 billion in donations.”

With 1.5M+ nonprofits in the US, it can “be hard to find the right organizations to support, measure their work’s impact, and have access to a new form of giving.”

Now, with giveback, donors can “use the all-in-one platform that helps them find reliable and tax-deductible nonprofits by suggesting a giving portfolio through an intuitive interface based on their core impact goals.”

giveback’s impact algorithm and match-making “make the donation process seamless, also taking into consideration the write-offs and tax efficiencies for each individual.”

Founded by serial entrepreneurs with decades of experience working in fintech and wealth management industries, giveback was “created to answer the question these two women leaders kept asking themselves, ‘how can we give more?’ the answer is that philanthropy should be managed as any other asset class is, with a pragmatic and strategic approach to it.”

Rochelle Silveira, co-founder and CEO of giveback, noted:

“Our vision is to make philanthropy easier, intuitive, and engaging. We believe everyone should vote with their dollars, not only as a consumer or as an investor but also as a donor, Americans are incredibly generous, but the technology used by donors to manage charitable contributions is usually no more sophisticated than spreadsheets and emails.”

Ba Minuzzi, founder of UVS and co-founder of giveback, said:

“As a donor and wealth manager, overseeing over $370M in assets, I have seen these inefficiencies firsthand, which is why we’ve created this company. giveback is more than just a charitable donation platform, it’s a place where you can diversify your giving portfolio, deploy strategically and measure the impact your donations are having,”

The company is “part of the UMANA Venture Studio (UVS) portfolio. UVS’s core business is to unite stellar C-level women operators, purpose-driven brands, and loud voices (aka celebrities).”

Ba acts “as the behind-the-scenes co-founder of the companies they build in-house.”

Minuzzi continued:

“We exist to  provide influential voices of our generation the resources to be loud, responsible, and authentic. That might happen by co-building a startup together or having a celebrity matched with a purpose-driven brand for endorsement deals,”

As explained in an update shared with CI, the platform helps donors “to create and manage their giving portfolio based on their values and favorite causes.”

The donor “creates a profile with their personal information and selects the causes they care about, leveraging the Sustainable Development Goals (SDGs) to guide the portfolio construction.”

Based on this information, giveback will “match donors with nonprofits that focus on the cause(s) they want to support, proposing a diversified ‘giveback’ portfolio for the donor with suggested donation amounts and highlights the tangible impact their portfolio could make.”

giveback provides “a dashboard with key performance indicators (KPIs) of the donor’s giving portfolio and impact the donations have made.”

giveback collects “all donation receipts to maintain a record of the contribution for tax reporting.”

The donation process “happens through donor-advised funds (DAFs).” DAFs are “a simple, flexible, tax-efficient way to give to charities and make investments.”

The platform rates US nonprofits “that are 501(c)3 tax-exempt, have been in existence for at least three years, and have at least $1 million in annual revenue.”

giveback gathers data “from publicly available information such as the nonprofit’s website, public databases, financial statements, annual reports, and publicly filed tax documents and assigns a score for each organization, so donors can easily compare between different organizations on the platform and make better-informed decisions about which charities to support.”

Additionally, Rob Owen has “joined giveback as the company’s first Head of Strategic Growth. Rob is an experienced operator with a background in sales, finance, and compliance, and specializes in taking companies from inception to market.”

Just in time for the 2022 Giving Season, the platform already “has over 140 approved nonprofits, including notable organizations such as the Malala Fund, CDC Foundation, USA for UNFPA, Water for People, Pencils of Promise, The Marine Mammal Center, Girls Who Code, Clean Air Task Force, Code.org, ReFED, and UnidosUS. The platform also has a healthy pipeline of beta donors ready to be onboarded at the platform.”

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