Alkami Technology, Inc. (Nasdaq: ALKT), a cloud-based digital banking solutions provider for banks and credit unions in the U.S., announced its client, Ideal Credit Union, has launched the Segmint data and marketing solution via the Alkami Platform “to provide a powerful new way for it to connect members with the banking products they need most.”
Alisha Johnson, Ideal Credit Union’s chief growth officer, said:
“Segmint identifies every useful data point in the transaction stream that can help us better serve our members. Now that Segmint is part of the Alkami Platform, we can serve members custom offers based on what products the data indicates they have elsewhere, which helps us expand their business with Ideal. The combined power of the Alkami Platform and Segmint enables us to get the right offers to the right people at the right time.”
Ideal recently “leveraged Segmint to identify members who were potential CD purchasers, and then used the Alkami Platform to serve them a CD offer through the credit union’s mobile banking channel.”
Johnson said:
“Without the Alkami Platform, those members might not have been aware of it. As a result of that initiative, we were able to open more than one million dollars in CDs. With Segmint’s Key Lifestyle Indicators™, we also actively look at our membership base for those who have mortgages, loans, credit cards and deposit accounts elsewhere so we can offer them competitive products via the Alkami Platform.”
Alex Shootman, Alkami chief executive officer, who noted that Ideal was one of a handful of financial institutions to partner with both companies before Alkami purchased Segmint earlier this year, commented:
“Ideal Credit Union exemplifies how powerful the Segmint and Alkami combination is for financial institutions (FIs). The ability to leverage insights derived from transaction data super-charges an FI’s digital sales and service capabilities, ultimately enabling them to deepen account holder relationships and drive revenue.”
Founded in 1926, Minnesota-based Ideal Credit Union is “a member-owned financial institution that specializes in providing excellent member service, great rates and convenience to over 52,000 members.”
Ideal CU offers “a complete range of services, including a full suite of electronic banking products, savings, checking, loans, mortgage products and title services, business services, investment services and more.”
