Connecting France and The Kingdom of Saudi Arabia in a “first of its kind” strategic tech partnership, Foodics, the cloud-based restaurant management technology and payments platform in the MENA region, has announced it has partnered with French-based tech start-up Partoo, who “help brands manage and increase their presence online in order to further grow their business.”
Together Foodics and Partoo “serve over 350,000 brands, and this partnership offers the MENA Food & Beverage community a unique digital management tool that cements a restaurant’s relationship with their prospects and clients.”
This in turn “helps business owners make educated decisions on how to grow their business.” This is “the first time Foodics collaborates with a French tech company, and it is a first for Partoo also in terms of a strategic collaboration in the Middle East.”
Combining Foodics’ FinTech ecosystem and Marketplace community with Partoo’s platform helps F&B restaurant owners “manage their customer engagement efficiently and their establishments from end to end; from how they are found online with a robust digital presence, to optimally running their business information and improving their local ranking on the internet.” This integration “comes free of charge with Foodics Online, allowing restaurant owners more connectivity.”
Suhail Jabir, Saudi Arabia General Manager at FOODICS commented:
“Customer experience is at the center of this unique collaboration, as the integration between Foodics and Partoo enables restaurant owners to get closer to their existing clients and extend their reach to potential clients online. This aspect is paramount to growing their restaurant as the customer journey often starts online, and we are delighted to be partnering with Partoo to bring a best in class tool to MENA.”
With this strategic partnership, businesses will be “able to effectively and optimally manage all their Google and social media presence, online information updates, and their latest news from a single interface and only in a few clicks.”
Partoo helps brands of all sizes, “from corner shops to chain restaurants, all the way to multinational businesses.”
Rahul Chauhan, Head of Partnership at Partoo added:
“There is no point creating an award winning restaurant if people cannot find it. At Partoo, we make sure a brand’s customer journey starts with their business discoverability. Together with Foodics, we look forward to helping MENA restaurants increase their visibility online”.
FOODICS is officially “recognized by the Saudi Central Bank (“SAMA”) as a FinTech company.”
Since its inception in 2014, Foodics has successfully “processed over 6 billion orders through its platform.” It also raised “a record US$170 million in its series C funding round last year, boosting its innovation capabilities to better serve business owners and partners.”