Euronet Worldwide Business Segment epay Australia Partners with Alipay+

epay Australia Pty Ltd, a wholly-owned business segment of Euronet Worldwide, Inc. (NASDAQ: EEFT), announced that Alipay+ will be “activated in some 8,000 epay retailers including Australian luxury department store David Jones.”

epay Australia’s retailers will “have access to the Alipay+ e-wallet partners including AlipayHK (Hong Kong SAR, China), GCash (The Philippines), Kakao Pay (South Korea), TrueMoney (Thailand) and Touch ‘n Go eWallet (Malaysia) in the first quarter of 2023.”

The Alipay+ marketing solution will also “enable merchants the ability to create promotions, distribute digital coupons and discount offers directly to those e-wallet super apps users in their respective markets – all at the same time to achieve better marketing efficiency and scalability.”

With innovative technologies and solutions, Alipay+ brings “an easy way to capture digital-first customers and makes it easier and more convenient for merchants to serve users of Asia’s leading digital payment service providers.”

Especially with the one-stop integration feature provided by Alipay+ payment services and merchants can “access all existing and later onboarded digital payment methods brought by the solution through a unified interface and standardized business rules without additional technical adaption.”

Danny Chung, General Manager of Ant Group Australia, New Zealand and Korea, said:

“Leveraging on our long-standing partnership with epay Australia Pty Ltd and Alipay’s established merchant coverage and reputation, we are very happy to introduce Alipay+ solutions to vast merchants in Australia, making it easier and more efficient for them to engage with consumers from Asia.”

epay Australia retailers “can immediately start accepting overseas mobile payment methods powered by Alipay+.”

Matthew Blayney, Country Managing Director of epay Australia and China, said:

“We are very excited to extend our Alternative Payments suite by adding Alipay+ to the fold, enabling our retailers to take payments from tourists coming from a wide variety of new Asian destinations, including the Chinese mainland, Hong Kong, Korea, Malaysia, Thailand, and the Philippines.” 

How it works: Alipay+ payment “accepted at the point of sale in seconds If customers from Asia want to pay at a participating retailer where the Alipay+ logo is presented, they can simply open their usual digital wallet app on their smartphone and make payment.”

As noted in the update, Alipay+ explains that it “offers unified global mobile payment and marketing solutions that connect merchants with multiple e-wallets and payment methods from different countries and regions by collaborating with global partners.”

Consumers can conveniently “use their preferred local payment methods while transacting seamlessly in a different market and be able to enjoy marketing offers by the merchants through Alipay+.”

Alipay+ is “developed by Ant Group, the owner and operator of Alipay, one of the world’s leading digital open platforms.”

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