Australia: Woolworth’s Wpay Teams Up with Qwikcilver Solutions as their Gift Cards Issuance Tech Partner

Qwikcilver Solutions in Australia, a wholly-owned subsidiary of Pine Labs Limited, and a pioneer in SaaS based end-to-end gift card processing platform has partnered with Woolworths Group’s payments entity Wpay, “to extend their gift card processing solutions & services in the Australia & New Zealand region.”

This strategic partnership “seeks to holistically enhance the Woolworths Group Gift card program and support its journey toward digital transformation with Qwikcilver’s state-of-the-art platform and comprehensive suite of solutions.”

With the Gift Card industry landscape shifting rapidly from physical to digital, this strategic partnership with Qwikcilver uniquely empowers Wpay “to serve their customer needs in the growing digital gift card space.”

It also helps “expand the gift cards offering through Online & Offline merchants and distributors across Australia & New Zealand.”

The Gift Cards brands in operation “include Woolworths Supermarket, BIG W, Countdown, Dan Murphy’s, BWS, EG Fuel, ALH, and the popular Wish Gift Card which is redeemable across all the above brands.”

Speaking on the Wpay partnership Kumar Sudarsan, Director, Qwikcilver, Australia & President, Issuing Business, Pine Labs, said:

“We are delighted to expand our global presence into Australia and New Zealand through our partnership with Wpay. We have seen strong growth in digital gifting in recent years as both retail and corporate segments are experiencing a significant increase in demand from consumers across different segments and age groups. Our digital-first, state-of-the-art, prepaid and gift card issuing platform, with its foundation of world class infrastructure and our operational expertise, helps us to deliver innovative products, solutions, and services to brands, retailers, and enterprises in the region.”

He further added that Qwikcilver’s highly scalable platform is “proven across the globe. In fact, the platform delivered 24×7 uninterrupted service processing at very high TPS effortlessly during the peak season.”

Their real-time bulk order management system “delivered significant operational efficiencies and shrunk the delivery timelines tremendously.”

Paul Monnington, Managing Director, Wpay said:

“Partnering with Qwikcilver has helped accelerate our digital product range. The team [Qwikcilver] shares the same focus we do on providing solutions that are readily available for customers to choose from.”

As noted in the update, Wpay is “a proven retail payments platform, designed for retailers. Originally developed for the Woolworths Group, Wpay is now available for merchants across Australia.”

Their understanding in “how customers connect through payment experiences at scale and our focus on developing positive payment experiences help merchants to grow their business and move beyond payments.”

Wpay is “a comprehensive merchant platform that can be tailored and will continually evolve to meet clients’ changing needs, helping deliver powerful customer experiences.”


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