Fintech Klarna Offers New AI Powered Shopping Feed, More Features Designed to Boost Business

Digital bank / Fintech Klarna aims to make its platform a global shopping destination for 150 million consumers. Klarna hopes to enable its 500,000 retailers to benefit from its new personalized shopping feed powered by artificial intelligence (AI).

The Klarna app’s discovery shopping feed, powered by the company’s in-house developed AI product, is said to provide consumers a feed of highly personalized product recommendations to help them find and shop items most relevant to them.

The service is said to complement Klarna’s search and compare tool that lets consumers find the right product at the best price.

Klarna also noted that it has recently worked with OpenAI to bring curated product recommendations to users who ask ChatGPT for shopping advice via its plugin.

Klarna reports that it was the only European Fintech company to partner with ChatGPT to use its protocol to build an integrated plugin and utilize the power of AI to create a service to answer shopping needs.

Klarna has surveyed its US customers, with 85% indicating they would like a service where they can speak with product experts to get more information about items when shopping online. Ask Klarna is a free personal shopper service that provides consumers with on-demand access to shopping experts, via chat or video call in the Klarna app and its website. The service also includes the ability to resell items. Today the feature is available in Sweden with more partners across the world soon.

Klarna has also announced the Ads Manager to create more opportunities for retailers.

Creator Shops is another service that aims to give its growing creator network the ability to launch their own storefronts on and the tools to power a consistent shopping experience.

Sebastian Siemiatkowski, co-founder and CEO of Klarna, said they have transformed global shopping in the last 18 years and their new AI-powered shopping feed and other tools are the next evolution of the Klarna app.

“This builds on a ton of initiatives we’re working on in the AI space, to provide a greater level of personalization to consumers that was once thought impossible. The new tools we’re launching today will create richer, more enjoyable experiences for everyone along the shopping journey and create tremendous opportunities for retailers to grow their business.”


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