Shoorah, a startup created by Ferne McCann and Lorri Haines, is preparing to launch an investment round on Seedrs. The pair became popular following the success of ITVBe’s First Time Mum series. McCann has been a TV personality and presenter for 10 years.
Shoorah recently launched its health and well-being app on both the Apple App Store and Google Play – claiming to hit the top 10 global downloads on the App Store on day one.
Shoorah aims to raise a minimum amount of £250,000 for a 6% to 9% ownership stake in the start up. Additional details on the security offering are not yet available but the company is currently accepting investor interest for a public launch on Jun 7, 2023.
According to a note provided by Shoorah, both founders have invested a six-figure amount in the business.
Shoorah provides 24/7 access for users to do online journalling, gratitude practices, program affirmations and to create new habits, practice mindfulness, and get advice from accredited wellbeing experts in a series of mini-pods.
Haines, who is CEO of the company, said they are at the start of an exciting journey, and they can’t wait for more people to support the Seedrs funding round.
“We look forward to delivering a new era for wellbeing by offering an affordable, extremely accessible, and very comprehensive app that will make it easier than ever for people to manage their mental wellbeing.”
McCann, the COO, said they want to show people that well-being tools are not intimidating or expensive. explaining they can meet all of your wellness needs in a simple, convenient way.
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