Klarna, the AI-powered global payments network and shopping assistant has unveiled a treasure-trove of 13 new products as part of its Spotlight Fall launch.
Shopping lens, the flagship new feature, “allows shoppers to take a picture of things and styles in their surroundings, instantly find out where to buy them and get the best deal in the Klarna app, using the search and compare tool.”
Klarna uses AI to translate the image “into a search term, so consumers can turn whatever catches their eye into a shoppable item.”
This builds on the company’s previous applications of AI “to provide a discovery shopping feed in the Klarna app which recommends products based on personal interests – the feed is now enriched with the global roll-out of shoppable videos.”
In May this year, Klarna released research which “found that 8 out of 10 shoppers look forward to having an AI shopping assistant.”
Klarna is also taking new tech “to the high street with a feature that gives smart spenders instant access to detailed product information when in-store by scanning the item’s barcode for customer reviews, to see whether there could be different colors or variants available online, or if they can find it for a cheaper price. Now all modes of inspiration – whether from the physical world or online – are plugged into Klarna’s world-leading search and compare tool so consumers can get product information and price comparisons fast.”
Sebastian Siemiatkowski, CEO and Co-founder of Klarna, said:
“Klarna is the smarter choice, whether you’re looking for shopping inspiration, personalized recommendations, or finding the best price. Just like the internet gave everyone access to information, AI gives everyone access to intelligence, context and personalization. At Klarna we’re using this to bridge the gap between the physical and digital world, connecting how humans get inspired with how computers search. I’m super proud that Klarna is leading this revolution in retail.”
For more details, check here.