Following the announcement of Ireland as our MiCA entity location, Coinbase
(NASDAQ:COIN) are pleased to announce that they are strengthening our presence in Benelux and the Nordics, a key market for Coinbase.
This move underscores Coinbase‘s increased commitment to continental Europe.
Elke Karskens will reportedly become “the Country Director for Benelux and the Nordics, moving from her current role as UK Country Director. In her new position she will drive growth and innovation in these vital markets.”
Daniel Seifert, currently serving as Vice President and Regional Managing Director EMEA, has also “seen his responsibilities expanded, to oversee Coinbase’s activities in the United Kingdom, reaffirming our commitment to strategic expansion across the European region.”
These transitions in leadership come “as part of Phase II of our ‘Go Broad, Go Deep’ strategy for international expansion, with further announcements coming later in the week.”
Elke Karskens, an instrumental figure in Coinbase’s UK journey, “brings a wealth of experience and understanding of the crypto landscape.”
Her journey from UK Country Director to “the Country Director for Benelux and the Nordics not only showcases her unwavering dedication but also underscores her relentless efforts in fostering the growth and empowerment of the crypto community within her native region. Just last year Coinbase became the first major global crypto exchange to successfully register with the Dutch Central Bank (De Nederlandsche Bank — DNB), allowing us to offer our crypto products and services to the Dutch market.”
“Returning to my national country, the Netherlands, and leading Coinbase’s operations in these dynamic regions is a privilege. I am thankful for my time and experience in the UK market, and having seen firsthand the transformative potential of cryptocurrencies; bringing these learnings to Benelux and the Nordics is really exciting. My goal is to harness Coinbase’s trusted platform to drive growth, foster innovation, and create a lasting positive impact in these vital markets.”
Nana Murugesan, Vice President of International and Business Development.
“Both Elke and Daniel’s transitions show that Coinbase recognises the need to diversify and deepen our presence in key markets with locally based senior leaders. Throughout this international expansion journey we continue to strive to provide a seamless and local customer experience, while leveraging local regulatory clarity, to drive our mission forward around the world.”