Nubank (NYSE:NU), one of the largest financial services platforms in the world, has appointed Elita Ariaz as the new Chief Legal Officer of the company.
With over 20 years of experience in the sector, the executive assumes the position to lead the Legal, Compliance, and Public Policy teams, and is “the fourth woman to join the management team of Nu Holdings along with Cristina Junqueira, co-founder, Livia Chanes, CEO Brazil, and Suzana Kubric, CHRO.”
Ariaz’s hiring was publicly announced “in September 2023 and she assumes the position after completing a prior leave period.”
Ariaz said:
“I am thrilled to join Nubank and be part of the revolution the company is building in the financial sector. I am excited to actively contribute to the continued sustainable growth of the company, combined with innovation and strategic leadership.”
Ariaz’s extensive professional experience “was most recently marked by her tenure at Banco Santander Brazil, where she held various positions including partner responsible for the Human Resources and Ombudsman departments, as well as head of the legal department and operations support prior to that.”
Ariaz also worked as “a foreign lawyer focused on corporate finance in the United States, at firms such as Cameron & Hornbostel LLP in Washington, DC, and Lebouf, Lamb, Greene, and MacRae, LLP in New York.”
Ariaz holds a degree in Law “from the University of São Paulo. Additionally, she earned a Master of Laws (LL.M.) from Temple University in Pennsylvania, USA, and completed a Special Program in Corporate Finance at New York University, also in the USA.”
In another update, it was noted that Nubank announced the launch of Tap to Pay on iPhone for its three million SME customers in Brazil.
The feature allows merchants “to accept all forms of contactless payments, including contactless credit and debit cards, Apple Pay, and other digital wallets, using only an iPhone and the Nubank iOS app — no additional hardware or payment terminal is needed. In addition, the funds are transferred within one day for the transactions made via Tap to Pay on iPhone.”
Livia Chanes, Nubank’s CEO in Brazil, said:
“This launch will allow millions of entrepreneurs, from micro and small businesses, to receive their payments more easily on a day-to-day basis, without the expense of buying or renting a POS, using just their iPhone in the palm of their hand. It’s a practical and cost-effective option for business owners, operationalizing sales at a low cost. And of course, always with the security that all information is protected by Nubank and Apple.”
With Tap to Pay on iPhone, entrepreneurs can “save up to 30% in fees compared to traditional card machines (POS), with no joining fees, rental fees, or maintenance fees – and with Nubank’s transparency, no hidden conditions or small print. Additionally, purchases can be split into up to 12 installments, and even those who do not yet have a POS due to high costs or bureaucracy can test this payment method without any fixed costs.”