UK’s Digital Commerce Firm Collagerie Secures Over £672K via Crowdcube

Collagerie says that it is the modern shopping platform, driving customers through targeted e-commerce and inspirational content.

Collagerie says it is “curating the best of fashion, lifestyle and beauty across all price points” Collagerie explains that it creates “an individual shopping journey for everyone.”

Based in the UK, Collagerie has so far raised over £672,210 raised (at the time of writing) from 110 investors with 11 days remaining in the firm’s crowdfunding campaign, carried out via Crowdcube.

Collagarie has already raised 112% of its £600,000 target.

The firm reports Equity – 8.3%; a pre-money valuation of £7,423,794; a Share price of £42; tax relief; EIS.

As noted in the update, the Crowdcube Raise forms “part of a wider funding round, for which the company has already secured a total of £516,138 as further additional investment alongside the crowdfunding element, which have been reflected onto the progress bar of the pitch.”

Key highlights shared by the firm:

  • 88% turnover increase (2023 vs 2021), with a goal to reach £2m by the end of 2024.
  • 1.5m users to date, with a 40% YoY growth (2023 vs 2022)
  • Amongst the Top 5 Fashion & Lifestyle publishers in the UK
  • 46% email open rate in 2023, 157k Instagram followers to date

According to the firm, finding the perfect item online is a time-consuming challenge.

With countless options across fashion, interiors & beauty, the search for “the best products that match personal taste and budget can be overwhelming and inefficient.”

The firm says they curate “an inspiring selection of products across all price points.”

Their mission is to “demystify online shopping, making the discovery of fashion, interiors & beauty items a simpler and more engaging experience from a trusted source.”

Market & Growth

Fashion represents a significant e-commerce market “with global size estimated at US$768.7 billion in 2023.”

The market is expected to “grow at 9.4% per year reaching US$1,103.1 billion by the end of 2027.”

Business model

B2B & B2C revenue channels holding zero inventory.

B2B partnerships and monthly subscriptions “with brands & retailers; alongside sales commission through affiliate marketing & marketplace at industry leading rates.”

Plans for B2C subscriptions to launch in 2024.”

Competition

92% of Collagerie’s surveyed customers in 2023 responded that Collagerie’s offering “is unlike any other website” compared to 5 other publisher and e-commerce platforms.

Use of funds

Funds will be used to grow the US audience, “enhance tech & U/X capabilities, and build data capture around consumer trends & behavior to personalize customer offering.”

Investors & funding

They’ve reportedly raised “from other big names in retail and experienced angels.”

Customers

50k+ email subscribers with “a 46% open rate and 157k Instagram followers to date.”

Their brand & retail partners “include Uniqlo, Ralph Lauren, Net-a-Porter, The Conran Shop and John Lewis.”


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