BlueSnap, a global payment orchestration platform for B2B and B2C businesses, this week announced the appointment of Brian Greenfield as chief financial officer. Greenfield brings more than twenty years of experience in both financial and senior executive leadership roles with global venture-backed companies across multiple industries.
“Brian’s had an impressive career, which includes senior leadership roles at a diverse range of companies and has consistently demonstrated the ability to execute and generate measurable results using data-driven financial strategies,” said Henry Helgeson, BlueSnap CEO. “As we prepare for our next phase of growth, Brian’s financial industry experience, operational expertise, and track record of success as both a senior executive and a company founder will help BlueSnap accelerate the adoption of our payments platform around the world and achieve our ambitious growth goals.”
Brian joins BlueSnap from ArborKnot, an Israeli financial services company he co-founded, and where he served as CEO. Previously, he was president and CFO at Purple Carrot, a direct-to-consumer meal-kit business. After joining as one of its earliest employees in 2016, Greenfield led the company to a successful sale to a Japanese e-commerce company.
“I am excited to join Henry and the entire BlueSnap team as we boldly move into our next chapter of growth. BlueSnap has an expansive global network of financial partners and an impressive roster of international companies using its Global Payments Orchestration platform and is uniquely poised to deepen its leadership position in the payments industry,” said Greenfield.
Greenfield has also held senior financial and leadership positions at Vista Financial and Performant Financial Corp. He began his career as an analyst at Morgan Stanley before moving to Parthenon Capital Partners, a private equity firm. Greenfield’s education includes an MBA from MIT’s Sloan School of Management and BA from Williams College. He is based in BlueSnap’s Boston office.
BlueSnap’s Global Payment Orchestration Platform is designed to increase sales and reduce costs for all businesses accepting payments online. The company is backed by private equity investors including Great Hill Partners and Parthenon Capital Partners.