Fidelity Bank Partners with Spiral to Enhance Digital Banking Experience

Spiral, the Impact-as-a-Service platform for financial institutions, announced a partnership with Fidelity Bank, a Louisiana-based bank with a mission to transform the way nonprofits bank and give back to its community.

Fidelity Bank’s partnership with Spiral will aim to “redefine its digital banking experience by turning everyday purchases into local impact and introducing an innovative online Giving Center.”

By integrating Spiral’s Everyday Impact, Fidelity Bank’s consumers and businesses will be empowered to “round up their everyday purchases to support their favorite causes, directly benefiting their Community Partners.”

In addition, Fidelity Bank’s new Giving Center “will enable customers to easily donate to their preferred charities directly from their online bank accounts.”

Through this innovative Giving Center, customers will be “able to create a tailored portfolio of causes, track their charitable impact, and receive a donation report for tax purposes.”

Madison Burris, Director of Community Partners at Fidelity Bank, said:

“We are excited to enrich our customers’ digital experiences, offering fun and impactful ways for them to contribute to their local communities and make a big difference. With Spiral, we are not just assisting our customers in supporting causes they care about; we are also empowering our Community Partners to drive more digital donations and create awareness for their important missions.”

By integrating with Spiral, Fidelity Bank will aim to “drive awareness and donations to local nonprofits directly from its customer base and create positive change in its local community through fundraising campaigns, donation matching, and community events.”

Shawn Melamed, CEO and Co-founder of Spiral, said:

“Fidelity Bank has been supporting and providing banking services for hundreds of charitable organizations. By highlighting local nonprofits through everyday banking, they can elevate the efforts of their charitable missions, raise more contributions, and attract new donors. We look forward to helping more financial institutions amplify their community impact, increase digital engagement, and grow deposits from socially conscious consumers and businesses.”

Spiral’s turnkey solutions integrate “with digital banking providers and core systems.”

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