U.S. Bank announced a partnership with Greenlight Financial Technology, Inc., the family fintech company on a mission to help parents raise financially-smart kids, to provide an innovative banking solution for families.
Eligible U.S. Bank clients will now “have complimentary access to Greenlight’s debit card and money app, helping more families teach their kids and teens critical financial skills.”
U.S. Bank is reportedly the first financial institution “to offer Greenlight through an embedded mobile app experience, leveraging Greenlight’s new software development kit.”
Already “trusted” by more than 6 million parents and kids, Greenlight provides kids and teens with invaluable money management experience “while parents enjoy time-saving convenience and peace of mind.”
With Greenlight, younger U.S. Bank family members “can put money skills into practice as they learn to earn, save, and spend wisely — all with parental supervision.”
Tim Welsh, vice chairman of consumer and business banking at U.S. Bank, said:
“U.S. Bank has a long-standing commitment to powering the potential of our clients and communities through financial education. For families, there is no better way for kids and teens to build confidence and money skills than with hands-on experience. Our partnership with Greenlight revolutionizes how our clients can teach their kids about money, by providing trusted and proven financial tools that create positive money habits.”
Greenlight brings U.S. Bank clients a convenient way to “manage family finances, along with best-in-class financial education.”
Parents can send money instantly, “automate allowance payments, manage chores, set flexible spending controls, get real-time notifications of all transactions, and more.”
Kids and teens get hands-on experience learning “to earn money, spend responsibly, and set savings goals for the future.”
Kids can also take on interactive educational challenges and earn rewards by playing Greenlight Level Up, “an in-app financial literacy game with an industry-leading curriculum designed to empower young people with money skills and confidence.”
Tim Sheehan, CEO and co-founder at Greenlight, said:
“At Greenlight, we’re always looking for new ways to help more young people develop healthy financial habits for a better future. Partnering with U.S. Bank allows us to bring Greenlight to millions of new families, preparing the next generation with the financial knowledge, skills, and confidence they need.”
Starting today, U.S. Bank clients with a U.S. Bank Smartly Checking account or other eligible U.S. Bank checking account “will receive complimentary access to Greenlight. To learn more, please visit www.usbank.com/greenlight.”
This is the latest client offering “related to Bank Smartly, launched in 2022 to simplify the checking account and rewards experience.”
Bank Smartly comes with benefits and features “that empower clients to manage their money easily and get back to priorities.”
Clients that open a Bank Smartly Checking account “can also enroll in the Smart Rewards program and unlock more benefits based on their total qualifying balances throughout the bank.”
