Payment orchestration provider BR-DGE has announced the launch of its white-label payment orchestration solution, which is set to propel payment acquirers, gateways, platforms and other ecosystem players with agile and customizable modular tech to stand out in a fiercely competitive market.
As an independently-owned, vendor-agnostic payment orchestrator, BR-DGE’s white-label solution empowers clients with a “customizable 360-degree tech stack.”
Payment players now have the freedom “to choose from a wide array of new services, combining the best components of their own offerings with BR-DGE’s modular payment connectivity, routing, tokenization and data reporting capabilities.”
They can also integrate standalone modules “to meet their business needs, all within their own branding, through a single integration, without compromising any regulatory or industry mandates.”
Standing ready to address a multitude of use cases, BR-DGE’S white-label solution “can help acquirers to widen their international reach, access targeted volumes, and pass on lower-priority volumes to specialist acquirers.”
This enables acquirers to give their merchants “an optimal stack that reduces friction for their end customers, and lets them pay the way they want to.”
For platform providers, the solution can “remove barriers to scale, as they can win new business without adding friction to checkout processes, and won’t need to change from their existing provider or deal with the hassle of doing integrations themselves.”
With this ability to customize offerings and unlock retention, businesses can “fully own their customer relationships through modular technology that flexes and scales according to their needs.”
This enables them to enter new markets and “consolidate their positions domestically.”
With its extensive experience of servicing high-volume enterprise merchants with core infrastructure, BR-DGE has “launched its white-label solution in response to the fast-growing challenges facing payment providers, many of which are managing legacy tech stacks and want to integrate new services, keep up with market innovation, and strengthen merchant retention through services that keep up with consumer demand.”
Additionally, providers are seeking easier and quicker “ways to stay on top of the compliance demands of regulations and standards such as PCI DSS, 3DS, and the forthcoming PSD3 amongst others.”
In a crowded competitor landscape, merchant demand “is growing for more modular payment choices and value-added services through multiple providers.”
However, more services mean “more integrations to manage, adding to payment providers’ operational burdens.”
BR-DGE’s white-label offering “helps PSPs, acquirers, aggregators and e-commerce marketplaces to bypass these complexities, manage multiple relationships and meet fast-changing customer expectations for more diverse payment options, all through one connection, without the need to end existing relationships or contracts.”
It also eliminates the need “for providers to incur the vast expense and time required to build their own tech stacks.”
With an emerging large order book already in the pipeline, BR-DGE is “positioned to become the go-to source and distribution outlet for payments connectivity, routing, and data services.”
BR-DGE’s range of standalone, modular products (Connect, Vault, Optimise, Insights) work in harmony “behind the scenes to give acquirers, platforms, and gateways access to the latest technology.”
Now, made available on a white-label basis, these products “can be quickly packaged by payment providers and branded as their own to give their merchants future-proof technology, routing freedom for higher authorisations, and other value-added services in a seamless fashion.”
Connect offers access to over 100 payment providers and 300 payment methods “including Visa Instalments, fraud management offerings, and a customisable checkout for providers’ end merchants.”
Where providers have multiple entry points into their platform, BR-DGE consolidates these into a single-entry point, and can also “manage onboarding on their behalf.”
Optimize dynamically routes transactions to “the optimal endpoint, enabling multi-acquirer strategies to boost authorisation rates, and gives acquirers the choice to take just the transactions they want. All transaction routing is via PCI DSS Level 1 encryption, and BR-DGE can provide routing-as-a-service as a standalone module.”
With Vault, BR-DGE can provide PCI-compliant network and gateway tokenization, “storing and protecting payment data and avoiding supplier lock-in.”
This ensures all the benefits of hybrid tokenization can be realized “regardless of payment providers having different levels of readiness across their platforms.”
BR-DGE can not only plug existing tech gaps “with future-proof and customizable solutions, but also pulls in the best features of the payment ecosystem, simplifying access to a wide selection of acquirers, PSPs and new payment methods as they emerge – all through a single integration with BR-DGE.”
