Armed Forces Brewing Company, a private firm looking to raise up to $5 million in a Reg A+ securities offering, is promoting the offering on its beer.
The company has leveraged the securities exemption in the past to raise growth capital from its community. In 2021, Armed Forces Brewing sought to raise $7.5 million in funding. To date, the company reports that it has raised $7,764,962 from individual investors and founders.
Armed Forces Brewing is using the services of Cultivate Capital Group (previously operating as BW Network Securities), a broker-dealer that specializes in raising money, to assist in the funding round. Kendall Almerico, well-known in the crowdfunding space, is acting as legal counsel.
Armed Forces Brewing is building a brand based on supporting the US military. To quote the company:
“Armed Forces Brewing Company is a military tribute brewing company that pays homage to our U.S. military branches and military members both active duty and veterans. Our company and mission have been built by an experienced team that combines an award-winning brewmaster, successful veterans of the restaurant and hospitality industry, and military veterans including one of the most famous Navy SEALs in the world. Armed Forces Brewing Company has started expansion regionally which it believes will eventually lead to national and global distribution.”
Armed Forces Brewing reports having contracts for distribution in big stores like Winn Dixie, Walmart, Fresh Market, Publix, and more. The beer is being served in restaurants like Hooters and Buffalo Wild Wings.
Robert O’Neill, the Navy SEAL who is said to have killed Osama Bin Laden, is affiliated with the company. Other veterans are advisors and shareholders. The company’s goal is to be 70% veteran/veteran family employed.
Company performance is only available in public filings for the year 2022, when it lost $913,800 on revenue of $171,937. For the period from January 2023 to June 2023, Armed Forces Brewing generated $262,025 in revenue, so the company is growing. The company reported just over $1 million in cash at the end of June 2023, so it is in need of a capital infusion. It is typical for early-stage ventures to lose money in the early years of development.
The thematic company leverages its product to promote the offering. Every beer can has a QR code that links to the securities offering. An analog Invest Now button is an interesting approach to promotion while keeping marketing costs low.
The offering is for a 7.5% stake in the firm with a minimum investment of $200 and a valuation of over $50 million. It is not immediately clear how much the company has raised for this current sale so far.
Have a crowdfunding offering you'd like to share? Submit an offering for consideration using our Submit a Tip form and we may share it on our site!