Bilt Rewards, which claims to be among the nation’s largest loyalty program sfor the home and neighborhood, today announced it has raised an additional $150 million in funding.
The investment round was led “by Teachers’ Venture Growth (TVG), the late-stage venture and growth investment arm of Ontario Teachers’ Pension Plan, with participation from existing investors and new endowments including Vanderbilt University Endowment and the University of Illinois Foundation.”
This latest round comes just months “after Bilt’s $200 million raise in January, which valued the company at $3.1 billion.”
“In January, we recognized Bilt’s unique “capture of loyalty in the previously untapped rental payments space.”
Today, Bilt is becoming the platform “for driving neighborhood commerce.”
By connecting residents, property owners, and local businesses, they’re creating “a powerful ecosystem that benefits all parties involved.”
Since the January announcement, Bilt has experienced growth “across multiple facets of its business.”
The company’s platform spend has “surged to over $30 billion annually, representing a 50% increase from January’s announcement.”
This growth has been driven by “the expansion of Bilt’s resident loyalty program, which has extended its reach to more apartment buildings, including seven of the 10 largest multifamily managers, and has ventured into the condominium and HOA market.”
Simultaneously, the neighborhood loyalty program “has seen significant expansion of merchants, now encompassing over 21,000 restaurants and 3,500 fitness studios.”
The January funding round, led “by General Catalyst and Eldridge, brought significant additions to Bilt’s leadership structure. Ken Chenault, former American Express CEO, was appointed as company chairman, while NFL Commissioner Roger Goodell joined as an independent director. These additions have further strengthened Bilt’s strategic position in the market.”
Ken Chenault, Chairman of Bilt & Chairman and Managing Director at General Catalyst, commented on the company’s trajectory:
“In January, we recognized Bilt’s unique capture of loyalty in the previously untapped rental payments space. Today, Bilt is rapidly becoming the leading platform for driving neighborhood commerce. By connecting residents, property owners, and local businesses, we’re creating a powerful ecosystem that benefits all parties involved.”
Bilt’s resident loyalty program continues “to evolve, helping properties collect on-time rent payments, offer tailored benefits to residents, and generate new revenue from local spend at partner merchants.”
This addresses a critical need in the market, “as rent represents the single largest expense for most Americans. Complementing this, the neighborhood loyalty program enables merchants to drive more business from local customers and acquire new customers as people move into the area.”
The platform facilitates rewards when residents “spend at partner merchants and gives merchants the ability to run targeted benefits and campaigns, creating a win-win situation for all participants.”
Bilt Rewards continues to scale its resident loyalty program, “now partnering with seven of the 10 largest multifamily owners in the country.”
The company is expanding to single-family homes and condominiums, with plans “to include mortgage payments later this year, and will be using the new capital to further expand its neighborhood loyalty program with merchants across the country.”
Ankur Jain, CEO of Bilt Rewards, commented:
“This funding accelerates our vision of rewarding Americans for how they live and spend in their communities. We’re rapidly growing our neighborhood loyalty program, expanding into essential categories like healthcare, gas, and groceries. With members in all 50 states, we’re building a comprehensive platform that benefits residents, property owners, and local businesses across the country.”