N26 and Upvest introduced Stocks and ETFs, enabling millions of end users across Europe to invest seamlessly within the N26 app.
Leveraging Upvest’s Investment API, N26 launched Stocks and ETFs at “a record-breaking speed, initially in Austria, followed by Germany, Ireland, the Netherlands, France, and Spain.”
The strategic partnership between N26 and Upvest did not really “take long to show results, demonstrating a strong demand for accessible investment solutions in the 6 months since the product’s launch.”
Enabling millions to manage their finances online “is N26’s bread and butter.” Known for their seamless and simple app that “equips their end users to spend, save, and budget in a few taps, the next step was clear: combining everyday banking with accessible investing, all in one place.”
On a mission to be “the first bank you will love, N26 wants to empower their end users to have a better relationship with their money.”
With a rapidly growing interest in investing from end users across Europe, N26 was looking for a reliable and scalable investment infrastructure “that would enable them to quickly introduce new functionalities in multiple markets.”
Will Sorby, Director of Product at N26:
”We looked at multiple possibilities – from building an investment infrastructure ourselves to going with other providers. We chose to work with Upvest as we were impressed by the speed and efficiency with which Upvest could help us integrate Stocks and ETFs into the N26 product offering. Upvest’s streamlined onboarding and integration process allowed us to bring the product to millions of customers quickly.”
N26 partnered with Upvest to offer fractional investments in ETFs and stocks across their target markets.
The goal? To give their end users “the ability to go beyond managing their day-to-day finances [and] build future wealth and financial well-being […] directly within the N26 app”.
Leveraging Upvest’s API-first investment infrastructure, N26 can “now seamlessly enable their end users to invest in a diversified set of ETFs and stocks. All this and much more, regardless of their investment experience or budget.”
N26 successfully launched Stocks and ETFs “in record-breaking time together with Upvest.”
From integration to go-live, N26 introduced fractional investments “to their end users first in Austria in six months, followed by a swift rollout in Germany, Ireland and the Netherlands, France, and Spain.”
Will Sorby, Director of Product at N26 said:
”In addition to speed and ease of integration, Upvest’s API allowed us to offer a sophisticated product to customers across Europe at a low cost – which allows us to in turn, pass these savings on to our customers directly with rates that are better than any other competitor in the market.”
The results didn’t take long to come in. Already, 3 in 4 end users “who have signed up to explore the Stocks and ETFs features are actively trading.”
They can pick and choose from 800+ stocks and ETFs, “with more being added regularly.”
The strong emphasis on delivering “an outstanding user experience didn’t go unnoticed.”
The convenience of having “everyday banking and investing in one place meant there was no need to juggle between apps, go through multiple KYC processes, or move money between accounts. And that’s something end users, especially those early on in their investment journey, can easily get behind.”
This strong focus on simplicity and user experience “has paid off in customer engagement, with over 80% of end users using N26 Stocks and ETFs considering themselves first-timers or beginners when it comes to investing.”
After the successful launch of Stocks and ETFs, N26 has no plans of slowing down. Committed to making banking “beautifully simple”, N26 is looking towards “further expanding their product offering and market reach.”
