Backbase, the global enabler of Engagement Banking, is announcing its partnership with CIH BANK, one of Morocco’s financial institutions, to enhance banking for customers.
CIH BANK’s partnership with Backbase is part of a movement among Moroccan financial institutions to embrace innovation and deliver digital experiences.
CIH BANK has chosen Backbase to realize its vision of becoming the “financial partner for every Moroccan.”
Via this collab, CIH BANK aims to deepen customer relationships by offering segment-based solutions and seamless access to the targeted financial services when they are “needed most—whether it’s opening a bank account, securing a student loan, or investing to grow their wealth.”
With Backbase’s Engagement Banking Platform, CIH BANK will modernize its digital infrastructure and “accelerate its ability to deliver customer-centric services.”
By integrating the industry-leading platform, CIH BANK will “streamline the onboarding process, making it faster and more intuitive for both Moroccans in the Kingdom and those abroad to open accounts and manage their finances with ease.”
This initiative aligns with CIH BANK’s strategy to offer context-aware experiences that “cater to each customer’s unique needs and financial journey.”
Backbase’s platform brings a combination of functionality and UI/UX, ensuring that CIH BANK can quickly “go to market with new capabilities.”
By adopting the flexible architecture, CIH BANK is able to maintain control over its future innovations, allowing it to continuously evolve and deliver “meaningful interactions with its customers.”
This focus on technology enables the bank to “foster customer engagement and loyalty while keeping pace with the rapidly changing digital landscape.”
Backbase explains that it is on a mission to re-architect banking around the customer. We are the creators of the Engagement Banking Platform – which is describe as a composable platform that empowers banks to accelerate their “digital transformation through progressively modernizing their main customer journeys.”
From onboarding, to servicing, lending and investing, our platform “streamlines every aspect of the customer and employee journey.”
Pre-integrated with core systems and fintechs, it “enables institutions to unlock innovation at scale, driving instant value creation.”
More than 150 financials have embraced the Backbase Engagement Banking Platform — including AIB, Banorte, BIAT, Bank of the Philippine Islands, BDO, Banque Saudi Fransi, Everbank, BRD, Discovery Bank, Banco Bineo, First National Bank, HDFC, among others.
Backbase is a private fintech, founded in 2003 in Amsterdam (Global HQ), with regional offices in Atlanta (Americas HQ), Cardiff, Dubai, Hyderabad, Kraków, London, Mexico City, Singapore (Asia HQ), Sydney, and Toronto.