We have just scratched the surface of what AI can do in Fintech, and 2025 will bring “new trends into play,” according an industry outlook from Giuseppe Sette of Reflexivity and Raakhee Miller of Siebert.
CI received insightful comments on the fintech industry’s outlook for 2025 and standout moments from 2024.
Giuseppe Sette, President at Reflexivity (formerly Toggle AI) shared:
“We have just scratched the surface of what AI can do in Fintech, and 2025 will bring new trends into play. For the payments side of things, AI will escalate fraud and fraud prevention to levels unthinkable before – just think about voice-replication scams.”
They added that on lending, we will “begin to see the first attempts at replicating high-touch underwriting processes via AI. Similarly, in investing we will see the first advanced AI financial analysts, capable of tackling open-ended questions and carrying out full due diligence processes.”
Raakhee Miller, President of Technology at Siebert:
“The deepening influence of fintech on global financial systems was a standout in 2024. First, JPMorgan Chase’s acquisition of Renovite Technologies signals a growing trend of traditional financial institutions embracing fintech innovation rather than competing with it. Then there’s the Goldman Sachs partnership with Apple to push the Apple Card deeper into the masses. These moves aren’t experiments anymore; they’re survival strategies.”
Miller added that on the digital assets front, there’s PayPal’s PYUSD stablecoin which was a “meaningful step toward mainstream adoption.”
They also mentioned that the European Union’s Markets in Crypto-Assets Regulation (MiCA) established “a clearer framework for digital assets, boosting investor confidence.”
Miller added that lastly, 2024 taught fintech a big lesson: people “won’t use your app if they think you’re shady. Shoutout to Plaid for leading the way on data privacy.”
Looking at 2025, Miller noted that the transfer of generational wealth is “a never-before-seen opportunity.”
Here’s a key stat: Baby Boomers are “handing down $84 trillion to Millennials and Gen Z.”
This isn’t “just a shift in numbers—it’s a shift in mindset.”
These younger generations “don’t just want returns; they want impact.”
Miller claims that they want:
- Hyper-Personalization: There is no room for cookie-cutter. Companies that leverage AI to spit out portfolios tailored to your exact quirks—whether it’s impact investing, crypto, or improving financial wellness while making the experience as simple as ordering an Uber won’t just attract users—they’ll own them.
- Intergenerational Financial Platforms: With trillions of dollars in play, fintech that helps families manage wealth across generations will dominate. Let Boomers and their kids collaborate on financial goals in real-time.
- Embedded Finance in Life Events: Fintech is going to stop being a standalone thing and start blending into everything else. You’re buying a house on Zillow? Boom—your mortgage is sorted. Healthcare, education, retirement—every life event will have financial services baked into the experience.
Miller concluded that this isn’t just about new tools, but ecosystems—solutions “that address the financial needs of individuals, families, and communities in a meaningful, values-driven way.”