Financial Literacy Platform Benji to Help Consumers with Money Management, Financial Education

With 2025 fast approaching, the San Diego-based financial literacy platform, Benji, is helping individuals save more and shape up their finances in the new year.

According to a survey by the Pew Research Center, 61% of U.S. adults make New Year’s resolutions relating to “money and finances.”

While many resolutions fall through, Benji is on a mission to help individuals secure lasting financial improvements “through their financial fitness program and suite of services.”

As the new year inspires a fresh start, Benji claims that it is helping individuals “set and stick to realistic financial resolutions.”

New members can kickstart their journey with a consultation.

Once signed up, Benji members gain access to a dashboard where they can create and set new budgeting goals, keep “track of their spending and monitor their financial progress and growth through Benji’s financial fitness score.”

Ensuring members stay on track and remain committed to saving money in the new year, Benji’s dashboard is available on desktop and on the Benji App, providing members with “access to check in on their progress to keep it top of mind and crush their financial goals.”

Pascal Ferrari, CMO at Benji said:

“At Benji, we’re committed to helping individuals turn their financial resolutions into lasting success. With personalized tools, expert coaching and ongoing support, we empower our members to make real, sustainable financial progress in 2025 and beyond.” 

Many resolutions fail due to a lack of proper guidance, “leaving people unsure of how to take actionable steps, or worse, making poor financial decisions.”

Thankfully, Benji bridges this gap by offering financial education and  access to financial coaches.

With a Benji membership, members will be able to schedule private meetings to improve their financial literacy and “learn about tools and opportunities that members can immediately begin using in their lives.”

Before individuals sign up, they can even schedule a “30-minute call with a Benji coach to assess their current financial state.”

Offering step-by-step, comprehensive guidance, Benji’s financial coaches are here to keep individuals on track and “overcome any issues they may encounter with their New Year’s resolution.”

Of course, the gateway to lasting financial freedom is a “good credit score.”

With Benji, individuals won’t have to stress about “raising their score in the new year because Benji helps members boost their score within just a few months of signing up.”

Members can also keep an eye on their score in their personalized dashboard to guarantee they “stay on track to save money and keep their finances in check in order to work towards their New Year’s resolution.”

To make sure members stay committed to their financial resolutions in 2025, Benji is here to offer around-the-clock “access and outstanding services that will help members stay committed to making a lasting financial change in their lives.”

Specializing in personalized experiences and resources, Benji affirms that any individual, “regardless of financial background, will be set up for financial success.”

Before individuals decide to sign up for Benji’s services, they can schedule a free, 30-minute call with one of Benji’s financial experts to see “how Benji is able to shape up their finances and keep to their 2025 New Year’s resolutions.”

As noted in the update, Benji is a platform with a mission to “create lasting financial freedom for all.”

With support from financial experts, Benji supplies individuals with the assistance and opportunities they “need to achieve long-term financial freedom.”

Their suite of services includes educational tools, budgeting resources, legal assistance and personalized coaching “geared to assist individuals with their financial wellness.”

Through the Benji app, individuals can track their financial journey and earn daily scores based “on their earnings, spending and progress on payments.”

Think of Benji as your personal and portable financial fitness trainers that are there to help you “achieve your financial goals every step of the way.”



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