Malaysia-based private equity firm Creador has acquired a controlling stake in Indonesia-based B2B hospitality marketplace MG Group from Indonesia Northstar and other shareholders, marking its entry into the global travel industry.
The acquisition highlights Creador’s focus on Southeast Asia’s rapidly recovering travel sector, driven by a growing middle class and an increase in first-time travelers.
The firm noted that the region’s travel industry is positioned for sustained long-term growth, benefiting from strong economic fundamentals and post-pandemic recovery trends.
MG Group, established in 2000, has emerged as a leading player in Indonesia’s hospitality ecosystem, with a presence across Southeast Asia.
The company operates a scalable distribution platform that connects over 8,000 global accommodation buyers with more than 350,000 accommodation suppliers.
This extensive network supports its role as a key intermediary in the region’s travel and hospitality market.
The acquisition is Creador’s 11th investment in Indonesia since 2011, further solidifying its presence in the country.
The private equity firm has previously invested in companies such as Hermina Hospitals, Cimory, BFI Finance, and Mr. D.I.Y. Indonesia.
MG Group, under its current leadership, implemented a digital transformation during the COVID-19 pandemic, streamlining operations and establishing global strategic partnerships.
This strategy enabled the company to achieve strong, profitable growth from 2022 onwards, despite the challenges faced by the hospitality sector during the pandemic, according to the announcement.
Creador’s involvement is expected to provide MG Group with additional resources and expertise to expand its regional footprint and strengthen its platform.
The firm’s investment underscores confidence in MG Group’s market position and its potential to drive growth in the Southeast Asian B2B hospitality sector.
Creador, which has raised $3.1 billion since its inception, focuses on partnering with growth-oriented businesses in Southeast Asia and India, with a strong track record of impactful investments in high-growth markets.
