Global Payments Fintech Ecommpay Launches Tool Enabling Merchants to Enhance Payment Experience

Inclusive global payments platform, Ecommpay has launched a new design tool enabling merchants to tailor the payment experience to maximize customer conversion.

The functionality allows for customization of any part of a payment page layout as well as “providing CSS and A/B testing for optimized performance.”

Available through the Ecommpay dashboard, the Payment Page Designer tool gives merchants complete creative freedom “to customize fonts, colours, themes and more.”

CSS functionality also empowers merchants with “customization capabilities.”

Moshe Winegarten, Chief Revenue Officer at Ecommpay, commented:

“The demand for greater customization options within the market has been undeniable, and we’re proud to be at the forefront with this innovative tool. The feedback has been overwhelmingly positive, with merchants highlighting how the ability to personalize their payment page delivers significant value. Not only does this feature enable them to create unique, branded experiences quickly and efficiently; it also reduces reliance on technical resources, keeping both ongoing costs and maintenance to a minimum.”

By leveraging CSS, businesses can create “visually compelling, brand-aligned designs, fostering a more engaging customer experience that can enhance trust and drive conversions.”

Businesses can take full control of the “look and feel of their payment pages, crafting their unique themes and even incorporating animations to elevate the checkout experience.”

Another added-value component is the enhancement of A/B testing capabilities for checkout pages, “enabling merchants to further refine the customer experience.”

This feature allows businesses to test customer responses to different layouts and themes, gathering “insights into what resonates most with their audience.”

By analyzing performance data, merchants can make informed decisions to maximize the impact of their checkout page design, “focusing resources on high-performing layouts that drive conversions and improve overall customer satisfaction.”

Moshe Winegarten added:

“At Ecommpay we are committed to making payments accessible for all merchants and their customers. Simplifying personalisation of the payment process is a vital step in the journey towards total financial inclusivity.”

Ecommpay recently announced the launch of Payouts via Hosted Payment Page, which enables merchants to “add funds payout to their e-commerce sites without having to commit significant development and compliance resource.”



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