KuCoin Research Reveals Strong Positive Sentiment Towards Digital Assets in Vietnam

KuCoin, a global cryptocurrency exchange, is pleased to share the findings from its second edition of the KuCoin Campus Survey, conducted during the Vietnam Technology & Investment Summit (VTIS) 2024.

With 926 participants surveyed from Dec 3 to Dec 4, 2024, the results underscore the “vibrant” interest in web3 and DLT / blockchain technologies among Vietnam’s youth, “reinforcing KuCoin’s commitment to nurturing this vital market.”

The survey, a key initiative under KuCoin Campus, highlights a “strong, positive sentiment towards cryptocurrencies, with 92% of participants optimistic about the future of digital assets.”

Notably, 82% of respondents are considering blockchain-related careers, signaling “a burgeoning talent pool eager for development and opportunities within the industry.”

Vietnam‘s strategic importance to both KuCoin and the broader crypto community is evident as “68% of participants expressed a ‘very high interest’ in blockchain, making it a critical hub for crypto innovations and community engagement.”

Additionally, the majority or 73% of respondents say that they currently “hold cryptocurrencies, demonstrating a mature market ready for further expansion and adoption.”

The survey also uncovered a “significant inclination towards diverse blockchain roles, with data analysis (24%), marketing (22%), and business development (21%) being the most coveted.”

These insights are invaluable as they highlight the “areas of highest potential and interest among the future workforce.”

Alicia Kao, the Managing Director of KuCoin said:

“Vietnam has been and will continue to be a key market for us. As the People’s Exchange, we are committed to empowering and equipping this new generation with the tools they need to succeed in the evolving digital landscape.”

Established back in 2017, KuCoin claims that it is one of the “most globally recognized” technology platforms supporting digital economies, built on a robust foundation of  “blockchain infrastructure, liquidity solutions, and an exceptional user experience.”

With a connected user base “exceeding 37 million” worldwide, KuCoin says that it offers comprehensive digital asset solutions across “wallets, trading, wealth management, payments, research, ventures, and AI-powered bots.”



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