Alchemy Pay, the fiat-crypto payment solution provider, is pleased to announce its admission to the Association for Quality Assurance of Financial Services (VQF) as a recognized Self-Regulatory Organization (SRO) in Switzerland.
This regulatory milestone allows Alchemy Pay to offer compliant fiat-to-crypto and crypto-to-fiat exchange services, especially stablecoin payment solutions to the Swiss market, “enhancing its position as a trusted leader in the global crypto payments ecosystem.”
As a recognized SRO under the supervision of the Swiss Financial Market Supervisory Authority (FINMA), VQF plays a “critical role in ensuring its members maintain high standards for financial services in Switzerland.”
As part of this membership, Alchemy Pay will continue to meet the rigorous compliance standards set by VQF, “ensuring secure and transparent operations within Switzerland’s rapidly growing stablecoins and crypto market.”
This regulatory framework creates a solid foundation for Alchemy Pay to expand its stablecoin payment infrastructure, which “offers businesses and consumers a more efficient alternative to traditional payment rails.”
As the use of stablecoins surges in global payment scenarios, Alchemy Pay is strategically “positioned to capitalize on this trend.”
The company’s crypto payment solution enables users to pay for goods and services using stablecoins by “connecting their wallets and mainstream exchange accounts such as Coinbase, Kraken, and Robinhood and using the account balance, while providing merchants with easy access to accept cryptocurrency payments.”
This regulatory recognition in Switzerland provides Alchemy Pay with compliance guarantees “to accelerate the integration of stablecoin payments, enabling it to capture a head start in the European market.”
The enthusiasm for stablecoins as a mainstream payment solution is shared by key players like Andreessen Horowitz (a16z), which has “highlighted stablecoin payments as one of the major trends to watch in 2025.”
The firm predicted that stablecoins will increasingly be “adopted by enterprises due to their cost-efficiency and ability to streamline cross-border payments.”
Similarly, Circle CEO Jeremy Allaire forecasts “that stablecoins could account for 10% of global economic money over the next decade, driven by factors like regulatory clarity and expanding enterprise adoption.”
The admission to the VQF SRO comes at a time when the European cryptocurrency market is “experiencing growth and regulatory advancements.”
With the Markets in Crypto-Assets Regulation (MiCA) and other frameworks shaping the future of crypto governance in Europe, Alchemy Pay’s compliance with these new regulations “demonstrates its commitment to providing secure and compliant services to both users and businesses in the region.”
Additionally, Switzerland, for the most part, provides “an ideal environment for Alchemy Pay’s expansion.”
The country, particularly Zug — known as “Crypto Valley” — is a global leader in blockchain innovation “with clear cryptocurrency regulations.”
In 2023, the city of Lugano began accepting bitcoin payment “for municipal services, demonstrating the country’s progressive approach to digital assets adoption.”
Currently holding a Virtual Currency Service license in Lithuania, Alchemy Pay’s strategic “expansion into Switzerland and broader European markets represents a key milestone in its global growth strategy.”
Alchemy Pay has achieved regulatory milestones in key markets around the world, including “eight money transmitter licenses across eight U.S. states, an Authorised Payment Institution License in the UK, Electronic and Financial Business Registration in Korea, and Digital Currency Exchange Provider registration under AUSTRAC in Australia.”
