Sezzle Inc. (NASDAQ:SEZL), a Buy Now, Pay Later (BNPL) solution, is rolling out a suite of features to make digital commerce and shopping more intuitive and accessible.
With the Sezzle app, consumers are reportedly able to shop anywhere, compare prices accurately, and find various deals — reinforcing Sezzle’s mission to financially empower consumers.
Sezzle’s enhancements, reportedly including improved deal discovery, now aim to ensure shoppers are able to access savings opportunities.
Consumers reportedly engaged more in 2024:
- A growing demand for deals and discounts —Sezzle’s Product Marketplace continues to surge, helping consumers find the best prices instantly.
- A 71% year-over-year growth in Marketplace sessions, highlighting increased engagement.
- Marketplace orders grew at an average of 39% month-over-month, reflecting strong user adoption.
- One in five users who opened the Sezzle app made a purchase within the Marketplace, showcasing its value to shoppers.
Building on the Sezzle subscription product, Sezzle saw demand for a “flexible, non-subscription way to Pay in 4 anywhere.”
The Sezzle On-Demand product meets this need by “allowing users to generate a single-use virtual card for a set amount, enabling them to split payments without being limited to partnered merchants.”
Issued by WebBank, Sezzle On-Demand is “meeting the needs of shoppers who value the simplicity and convenience of the On-Demand way to pay.”
This product offers higher conversion rates — both for first-time orders and for shoppers upgrading to a subscription — demonstrating its “impact on driving engagement.”
Unlike a subscription, Sezzle On-Demand has “no recurring fees; consumers simply pay a one-time service fee at checkout.”
By setting their spending amount upfront, shoppers can “stay in control of their budget while enjoying the flexibility of Buy Now, Pay Later across any retailer that accepts Visa.”
Behind the scenes, AI-driven technology is transforming the shopping experience. Sezzle’s system automatically “categorizes products, refines search results, and curates relevant collections, ensuring users quickly find what they’re hunting for.”
With intelligent personalization, Sezzle’s Product Marketplace delivers smarter, more intuitive “recommendations, making it easier than ever to shop with confidence and convenience.”
As explained in the update, Sezzle’s new price comparison tool helps users “find the best value in seconds.”
This shopping feature takes the guesswork “out of saving, making it easier than ever to get the best bang for your buck — without the endless browsing.”
Finding discounts reportedly got easier with Sezzle’s auto couponing feature. Shoppers can now access exclusive deals “directly through the Sezzle app, with available coupons automatically applied at checkout — no extra steps required.”
Additionally, consumers receive “real-time price drop notifications, ensuring they never miss a chance to save.”
By combining convenience with savings, Sezzle says that it continues “to make shopping more seamless and budget-friendly.”
Sezzle claims that it remains committed to creating a “more transparent shopping experience, with even more exciting updates coming soon.”
As covered, Sezzle is a fintech company committed “to financially empowering the next generation.”
Through its payment platform, Sezzle enhances consumers’ purchasing power by offering access to “point-of-sale financing options and digital payment services—connecting millions of customers with its global network of merchants.”
Centered on transparency, inclusivity, and ease of use, Sezzle empowers consumers to manage “spending responsibly, take charge of their finances, and achieve lasting financial independence.”
Pay in 4 and Pay in 2 loans are originated by WebBank except “loans in Iowa and Puerto Rico.”