A research paper from ThruHQ, entitled, “Egyptian B2B directory” unveils what appears tobe a “significant disconnect” in Egypt’s online business-to-business sector.
The latest research findings, which are said to be derived from the curation of ThruHQ‘s initial batch of listings, indicate that while “95% of Egyptian B2B companies claim an online presence, 80% exhibit characteristics of ‘digital ghosts’, hindering their ability to capitalize on a market where digital engagement is paramount.”
The research study, based on in-depth evaluations and briefing reports conducted on Egyptian companies during ThruHQ’s directory building process, offers a “granular understanding of the current state of Egypt’s B2B digital landscape.”
This hands-on experience provided ThruHQ with “a vantage point to identify key patterns and missed opportunities.”
The study reveals that “90% of B2B clients in Egypt initiate their purchasing journey online, with 99% ultimately finalizing their decisions digitally.”
This underscores the vital importance of “a robust and effective online strategy, a strategy that remains largely underdeveloped for the majority of Egyptian B2B players.”
The resulting digital inertia is estimated to “represent $3.5 to $4.5 billion in unrealised annual potential.”
As mentioned in the update, ThruHQ’s mission is to connect businesses seeking “reliable service providers with the exceptional talent within Egypt, empowering informed decisions and driving digital transformation.”
This research underscores that mission by highlighting both “the challenges and the significant opportunities within the Egyptian B2B ecosystem.”
Despite the digital shortcomings of many, the research also points to Egypt’s inherent strengths, including “a highly skilled and cost-effective tech talent pool.”
This advantage, coupled with increasing global demand for outsourcing, positions Egypt for “substantial digital growth – provided businesses can evolve their online strategies.”
Key Findings from ThruHQ’s Research:
- Digital Disparity: 80% of Egyptian B2B companies with an online presence are “digital ghosts” due to outdated or underutilised digital assets, a finding directly observed during ThruHQ’s listing curation.
- Online buying behavior: 90% of B2B buying journeys begin online, and 99% conclude digitally, emphasising the critical need for effective online engagement.
- Talent: Egypt offers a significant cost advantage in tech talent, a key factor for businesses seeking quality and value.
- Untapped Market: The disconnect between online presence and effective digital engagement represents a missed opportunity estimated at $3.5 to $4.5 billion annually, a figure illuminated by ThruHQ’s comprehensive evaluations.
ThruHQ is committed to releasing research reports on the Egyptian B2B digital landscape to “keep the community informed and ahead of the curve.”
This research report serves as “a testament to ThruHQ’s standards and commitment to elevating the Egyptian B2B services ecosystem.”
As stated in a release, ThruHQ is a data-driven directory that helps businesses discover and “connect with verified, high-performance tech and business service providers.”
Through research, evaluation, and the creation of provider profiles, ThruHQ notes that empowers businesses to make “informed decisions, drive digital transformation, and capitalise on the vast potential of Egypt’s B2B sector.”