Dubizzle Group, the MENA region’s digital marketplace group, announces today the acquisition of Property Monitor, a real-estate market intelligence platform in the UAE.
The acquisition of Property Monitor reinforces Dubizzle Group’s leadership in real estate classifieds and technology “through a portfolio of brands, including Bayut and dubizzle.”
Integrating Property Monitor into Dubizzle Group’s real estate offering enhances the value proposition “for agencies and developers by delivering a more comprehensive and data-rich user experience.”
As one of the market intelligence providers in the UAE, Property Monitor enables key industry players to “make data-driven decisions through PMiQ, its SaaS-based platform, and other products, including API integration, market reports and automated valuations.”
With a premier client base which includes the UAE’s real estate agencies and developers, it has established itself “as a critical tool within the UAE real estate ecosystem for property data, analytics and insights.”
Dubizzle Group plans to “enhance Property Monitor’s product suite by incorporating demand-side data, creating avenues for deeper client engagement.”
Property Monitor achieved a revenue CAGR of “55% from 2022 to 2024 and attracts more than 7,700 monthly users, primarily real estate agencies and property developers. ”
Haider Ali Khan, CEO of Dubizzle Group – UAE said:
“We are delighted to welcome Property Monitor to the Dubizzle Group real estate portfolio. As a trusted and respected brand in the UAE, Property Monitor complements our market-leading platforms Bayut and dubizzle. This acquisition unlocks new opportunities to enhance the value that Bayut and dubizzle deliver to real estate agents and developers, while reinforcing Dubizzle Group’s position as a leading destination for real estate classifieds in the UAE. It also reflects our broader strategy of targeted acquisitions that strengthen our ability to deliver an exceptional user experience across the region’s real estate and automotive sectors.”
The announcement marks Dubizzle Group’s “third acquisition in two years, building on continued expansion in the digital marketplace space in the MENA region.”
In 2024, Dubizzle Group acquired Hatla2ee, a marketplace in Egypt for used and new cars.
The Group also acquired Drive Arabia, “a source for automotive news, reviews and car comparisons in the Middle East, to broaden its offering for car buyers and its advertising capability for automotive manufacturers.”
The acquisition of Property Monitor reflects Dubizzle Group’s strategic approach to M&A—targeting “complementary businesses in the MENA region that strengthen the Group’s position within the real estate and automotive ecosystem, deepen the overall product offering and enhance the experience for users and clients.”
Dubizzle Group’s platforms—dubizzle and Bayut—are reportedly active across the UAE, Saudi Arabia, and Egypt, “with a strong presence in several other MENA countries.”
With over 47 million monthly visits and 15 million monthly users, Dubizzle Group’s portals are said to be “the region’s go-to destinations for online classifieds.”