Forge Global (NYSE: FRGE), a private securities marketplace and provider of infrastructure, data services, and technology and investment solutions, has introduced its next-generation marketplace—the first major release on Forge’s new API-first platform.
“Today’s launch is a milestone for the private market,” said Forge CEO Kelly Rodriques. “We’ve taken more than a decade of market expertise and proprietary pricing data, and codified it into a data-rich, automated trading experience. This marketplace, built on our next-generation platform, doesn’t just reflect where the market is today—it’s built for where it’s going.”
The marketplace transforms what historically has been a manual, opaque process into an intuitive, data-rich, and more automated experience. Investors and shareholders can now view a continually refreshed live order book, access contextual pricing insights like Forge Price and negotiate and execute trades.
The marketplace addresses common private market challenges that have historically made trading inefficient, including fragmented data, bespoke corporate bylaws, and a lack of transparency throughout the trade cycle. Through the marketplace, Forge surfaces actionable pricing intelligence, including historic pricing insights and current bids and asks, so participants gain an unprecedented real-time view of the market in each company.
“Each private company has its own playbook—unique transfer restrictions, approval workflows and trading windows,” said Vidya Eashwer, chief product and technology officer at Forge. “We’ve encoded that company-specific logic and more than a decade of our team’s expertise directly into the marketplace, so transactions that once depended on phone calls and spreadsheets can flow seamlessly online.”
Key benefits
Live, actionable order book – Bids and asks automatically expire after 30 days by default unless reconfirmed, helping ensure investors always see fresh, actionable opportunities.
Contextual pricing insights – Access Forge Price™, last matched trade and other signals, plus historical trend charts to understand where the market is moving before taking action.
Self-directed 24/7 trading – Enter bids and asks, negotiate terms, execute and track trades end-to-end in your dashboard around the clock — or tap into Forge’s experienced team of private market specialists for tailored guidance and support.
Streamlined discovery and monitoring – Streamlined onboarding, personalized watchlists, alerts, and company-level insights keep investors updated on companies and price movements that matter, putting the customer in charge.
“Our platform, with its modular, API-first architecture, is designed for integration, flexibility and scale,” said Eashwer. “We built it to support not only private secondary trading through Forge, but partner integration, custody capabilities and the next wave of investment structures—from single-company funds to multi-asset funds and more—that will enable unprecedented access to this market.”