Digital assets exchange Coinbase (NASDAQ:COIN) has made significant strides in 2025 to enhance its offerings and expand its reach in the crypto economy.
Two recent developments indicate its focus on simplifying onchain development and improving user accessibility: the acquisition of LiquiFi, a premier token management platform, and the integration of PayPal as a payment method for Australian users.
These strategic moves position Coinbase as a key player in supporting blockchain builders and making crypto more accessible to millions, aligning with its mission to onboard over a billion people into the crypto space.
On July 2, 2025, Coinbase announced the acquisition of LiquiFi, a token management platform designed to simplify the complexities of token launches for early-stage blockchain projects.
LiquiFi, founded in 2021, is renowned for its tools that automate token cap table management, vesting schedules, and compliance workflows.
It serves prominent projects like Uniswap Foundation, OP Labs (Optimism), Ethena, Zora, and 0x, managing over $8.5 billion in digital assets and processing $1.7 billion in transactions for over 425,000 stakeholders across 100+ crypto companies.
The acquisition enhances Coinbase’s ability to support builders earlier in their lifecycle, addressing pain points such as legal, tax, and compliance hurdles that often complicate token launches.
Greg Tusar, Coinbase’s VP of Institutional Product, emphasized that LiquiFi’s integration with Coinbase Prime will provide issuers with best-in-class tools for custody, trading, and financing.
This move aligns with Coinbase’s vision of making token launches as seamless and scalable as issuing traditional startup equity, potentially becoming the default path for next-generation companies.
LiquiFi’s platform also benefits the broader ecosystem.
Employees gain access to user-friendly token compensation plans, while investors can manage token holdings with the same ease as equity.
By automating workflows like customizable vesting schedules, tax withholding for over 100 countries, and compliant airdrop execution, LiquiFi reduces administrative burdens and launch risks.
Coinbase plans to integrate these capabilities into its Prime platform, creating a comprehensive ecosystem for institutional clients and crypto-native companies.
This acquisition, Coinbase’s fourth in 2025 following deals like the $2.9 billion Deribit purchase, reflects a broader industry trend of consolidation to meet growing demand for compliant token infrastructure.
PayPal Integration in Australia: Enhancing AccessibilityIn another significant update, Coinbase announced on June 30, 2025, the integration of PayPal as a payment method for its Australian users, making it easier to buy and sell cryptocurrencies.
With PayPal’s 9.5 million active accounts in Australia, this partnership leverages the platform’s reputation as the country’s trusted online payment method to streamline crypto transactions.
Australian users can now link their PayPal accounts to Coinbase, using existing cards or bank accounts without directly inputting sensitive financial details, enhancing both convenience and security.
This integration comes at a time of growing crypto adoption in Australia, where over five million people own digital assets.
Previously, Coinbase Australia users could fund accounts via PayID, bank accounts, debit cards, or crypto deposits.
The addition of PayPal offers a faster, more familiar option, aligning with Coinbase’s goal of onboarding a billion users globally.
Simon Banks, Managing Director of PayPal Australia, highlighted the shared commitment to innovation and empowering financial choices, noting that the partnership provides Australians with a seamless way to access Coinbase’s suite of products, including simple and advanced trading, stablecoin rewards, and staking.
These developments underscore Coinbase’s dual focus on infrastructure and accessibility.
The LiquiFi acquisition strengthens its institutional offerings, positioning Coinbase as a one-stop shop for onchain builders by simplifying token management and compliance.
Meanwhile, the PayPal integration enhances retail user experience, particularly in key markets like Australia, where crypto adoption is surging.
Together, these initiatives reflect Coinbase’s broader strategy to remove barriers to crypto adoption, whether for developers launching tokens or users seeking trusted payment methods.
As Coinbase continues its 2025 acquisition spree and global expansion, its efforts to integrate advanced tools and trusted payment systems signal a robust commitment to shaping the future of digital finance.
By addressing both institutional and retail needs, Coinbase is paving the way for a more inclusive and efficient crypto ecosystem.