Gemini, a crypto-assets exchange and digital assets platform, has announced the addition of a new batch of tokenized stocks for European Union investors.
Unveiled on July 14, 2025, during Gemini’s ongoing “List-a-Thon” livestream, this latest expansion includes prominent U.S. companies such as Nike (NKE), McDonald’s (MCD), Starbucks (SBUX), Coca-Cola (KO), and Yum! Brands (YUM).
This move follows Gemini’s earlier launches of tokenized stocks, including Strategy (MSTR) on June 27, 2025, and over 20 other equities on July 3, 2025, further solidifying its position as a pioneer in asset tokenization.
Tokenized stocks, issued on the Arbitrum blockchain in partnership with Dinari, a FINRA-registered broker-dealer, represent digital derivatives backed 1:1 by real-world shares.
This approach allows EU investors to trade fractional shares of major U.S. companies without needing a U.S. broker, offering global access, instant settlement, and 24/7 trading capabilities.
By leveraging blockchain technology, Gemini ensures transparency, security, and efficiency, addressing traditional market limitations such as time zones and settlement delays.
The inclusion of household names like Nike, McDonald’s, and Starbucks reflects Gemini’s strategy to appeal to both traditional investors and crypto enthusiasts, offering familiar brands alongside crypto-native firms.
The newly added tokenized stocks span diverse sectors, enhancing portfolio diversification for EU investors.
Nike, a global leader in athletic apparel, McDonald’s, a fast-food giant, and Starbucks, a coffeehouse icon, are blue-chip companies known for their market stability and brand recognition.
Coca-Cola, a beverage industry titan, and Yum! Brands, the parent company of KFC, Taco Bell, and Pizza Hut, further broaden the appeal, catering to investors seeking exposure to consumer-driven markets.
These additions complement Gemini’s existing tokenized offerings, which include tech giants like Apple (AAPL), Amazon (AMZN), Microsoft (MSFT), Tesla (TSLA), and Nvidia (NVDA), as well as crypto-related firms like Coinbase (COIN) and Marathon Digital (MARA).
Gemini’s tokenized stocks provide several advantages over traditional equity markets.
Fractional ownership lowers the entry barrier, enabling small-scale investors to own portions of high-value shares.
The 24/7 trading window aligns with the crypto market’s non-stop nature, offering flexibility unavailable in conventional stock exchanges.
Additionally, blockchain’s transparency ensures auditable transactions, while instant settlement reduces counterparty risks.
However, Gemini emphasizes that tokenized stocks carry risks similar to traditional equities, including price volatility driven by market sentiment, economic conditions, and geopolitical events.
A 1.49% trading fee applies, and investors are advised to consult tax advisors for capital gains or income tax implications.
This expansion is part of Gemini’s broader vision to integrate TradFi and DeFi, making U.S. equities accessible to a global audience.
The partnership with Dinari ensures regulatory compliance, with tokens mirroring the economic rights of underlying securities, including dividends where permitted.
Gemini’s MiFID II license from the Malta Financial Services Authority further strengthens its position in the EU, where progressive regulations like MiCA facilitate tokenized securities.
The use of Arbitrum, an Ethereum Layer-2 network, enhances transaction speed and reduces costs, with plans to support additional blockchain networks in the future.
Gemini’s move comes amid growing interest in real-world asset (RWA) tokenization, projected to reach a $4 trillion market by 2030.
Competitors like Coinbase and Robinhood are also exploring tokenized equities, but Gemini’s early adoption and diverse offerings arguably position it as a key player in this space.
By offering a seamless blend of traditional and digital finance, Gemini is not only democratizing access to U.S. markets but also setting a precedent for other financial institutions to explore tokenization.
As the financial landscape evolves, Gemini’s tokenized stocks offer EU investors a modern, blockchain-based gateway to diversify their portfolios with some of the world’s most iconic brands.
This latest expansion underscores Gemini’s commitment to innovation and accessibility, paving the way for a future where traditional and crypto markets converge.
As more investors embrace tokenized assets, Gemini’s platform is poised to play a pivotal role in redefining global finance.Word count: 600