Finsus is acquiring Mexico-based Fintech Anticipa, according to a company statement. Terms of the deal were not made available.
Finsus aims to become Mexico’s first neobank, providing access to credit which currently holds limited availability in the jurisdiction.
Anticipa is a merchant cash advance platform that provides access to debt capital for small to medium-sized firms. Finsus states that Anticipa’s digital product complements its vision to “provide SMEs with digital-first financial solutions that can help them to grow.”
The acquisition is expected to enable Finsus to launch a new product offering SMEs financing of up to $150,000 MXN, secured against their card sales.
Finsus currently operates under the regulation of the National Banking and Securities Commission (CNBV).
Finsus shares that card payments in Mexico topped $103 billion in 2023, and continue to grow at double-digit rates annually. Finsus’ strategy is to provide services to Mexico’s unbanked, prioritising loans to SMEs.
The deal follows Finsus’ acquisition of Pulpi in 2024, a company that offers payroll advances and credit to employees.
Carlos Marmolejo, CEO of Finsus, says the retail sector in Mexico is undergoing a digital transformation, but financial services have not kept pace, and there is a need for digital solutions that support financial inclusion for SMEs.
“This deal isn’t just about acquiring new technology; it’s allowing us to better understand small businesses and their everyday needs. In Mexico, millions of businesses make sales every day, but have no way to prove it to a bank in order to access financing. With this acquisition, we’re going to change that.”
Juan Fernández Casas, CEO of Anticipa, reports that his company has provided advances of 1.3 billion pesos since its founding.
“With the shared vision of driving SME growth, we are excited to now be a part of Finsus, to provide financial solutions to the challenges faced by the Mexico’s SMEs.”
