Brazil based digital assets firm OranjeBTC is set to begin trading via the local stock exchange B3 this coming week as it attempts to challenge the current dominance of Meliuz, which is said to be the first listed company to have incorporated a bitcoin-focused treasury strategy in the South American nation.
As first reported by Reuters, OranjeBTC’s stated objective is to onboard significantly more local investors, which would further expand its treasury reserve, and educate stockholders about the BTC markets y using their own learning platform. This, according to founder and company CEO Guilherme Gomes.
Certain groups of investors who might be prohibited by existing regulation from acquiring bitcoin directly are now able to invest in the digital asset via publicly traded companies, Gomes explained.
He remarked,
“Bitcoin will change financial systems as we know it, and will reshape markets. Our main focus is bitcoin at the highest level.”
Prior to its debut at the Sao Paulo stock exchange, OranjeBTC reportedly secured the backing of various international investors, such as Mexican entrepreneur Ricardo Salinas, the owner of Banco Azteca, Gomes has revealed.
Other investors are said to include Gemini, as well as its co-founders Cameron and Tyler Winklevoss, digital assets brokerage company FalconX, and Adam Back.