Coinbase (NASDAQ:COIN) announced a host of new products and offerings today as the digital asset firm aims to lead the future of finance.
In a video presentation, Coinbase executives revealed a series of product updates, including the ability for anyone to tokenize primary offerings.
Coinbase CEO Brian Armstrong noted that 87% of Americans believe the financial system needs an update and that more than half believe it is unfair. Armstrong believes it is part of their mission to enable everyone to participate in the financial success based in the US.
Stock trading rolling out in the US should come as no surprise, as crypto trading merges with traditional equities. Coinbase hyped the one wallet, one app for trading stocks and crypto. Coinbase said you can earn “best in class rewards” by holding USDC. Apparently, Coinbase offers an APY of around 3.5%.
Coinbase, as an “everything exchange,” will also offer Prediction Markets. “Thousands” of Kalshi contracts will be available for trading on Coinbase.
“As everything goes onchain, we can build faster, better markets,” claimed Armstrong.
Access to the growing Solana network is said to enable trading digital assets or “millions of tokens,” as soon as they launch.
Futures and perpetuals are also part of the platform, with some limitations.
Artificial Intelligence is quickly becoming ubiquitous in financial services. As part of Coinbase’s offerings, the platform will offer “Coinbase Advisor” to provide elite financial advice to the masses.
Coinbase Business, previously announced, is now out of beta and reporting double-digit month-over-month growth.
Token issuers may now go to market with Token Sales with an end-to-end token sales platform that aims to set a new standard for projects to distribute tokens and decentralize.
Branded stablecoins will also be available for businesses so you can create and embed your brand into money.
The final announcement was for Coinbase Tokenize. While details are slim, Coinbase is moving into the primary offering sector by enabling anyone to tokenize and bring assets onchain including equities, private companies, funds, real estate, and more. Armstrong said if you are a company and you want to tokenize your assets, “get in touch.”
Traditional brokerages, which have been slow to innovate and adapt to the digital paradigm, should be concerned. Consumers do not want to bounce between apps and websites to manage their money; they want to handle it all in one place.
Coinbase wants to be your “everything app” combining stocks, crypto, futures, tokenization, prediction markets, and other financial services.
As for primary offerings, details should be forthcoming soon as to whether Coinbase will focus on Reg D offerings or the full stack of exemptions.