PayPal Holdings (NASDAQ:PYPL)said it has agreed to acquire Cymbio, a multi-channel commerce orchestration platform, as the payments giant steps up its push into AI-powered and agentic commerce.
The deal will strengthen PayPal’s ability to help merchants sell products across so-called agentic surfaces, including AI platforms such as Microsoft Copilot and Perplexity, the company said.
Financial terms of the transaction were not disclosed.
Cymbio, founded in 2015 and headquartered in Tel Aviv, enables brands to manage product data, inventory and order fulfilment across multiple digital channels, including marketplaces, social commerce platforms and emerging AI shopping interfaces.
PayPal has previously partnered with Cymbio as part of its agentic commerce services, a suite of tools designed to make merchant product catalogues discoverable within AI-driven environments.
These services are already live on Microsoft Copilot and Perplexity, with integrations for OpenAI’s ChatGPT and Google’s Gemini platforms expected to follow.
“Acquiring Cymbio’s technology and team will enhance our agentic commerce capabilities and accelerate expansion to more of our merchants,” said Michelle Gill, executive vice president and general manager of small business and financial services at PayPal.
As part of PayPal, Cymbio’s technology will power Store Sync, one of PayPal’s agentic commerce services.
Store Sync allows merchants to surface product listings on AI platforms while routing orders directly into existing fulfilment and management systems.
Merchants remain the merchant of record and retain control of customer relationships and branding.
Brands including Abercrombie & Fitch, Fabletics, Ashley Furniture, Newegg and Adorama are currently live on Store Sync through Microsoft Copilot and Perplexity, PayPal said.
The transaction is expected to close in the first half of 2026, subject to customary regulatory and closing conditions.
The acquisition underscores PayPal’s ambition to position itself at the centre of AI-driven commerce, as large technology platforms increasingly embed shopping into conversational and agentic interfaces.
By enabling merchants to sell directly within AI environments without relinquishing customer ownership, PayPal is seeking to defend its relevance as discovery and checkout shift beyond traditional websites and apps.
In 2022, CrowdFundInsider reported that PayPal Ventures invested in Cymbio, months after the company completed a $20 million Series B round.
