InvestiFi, an investment technology platform developed to enable investing to and from checking accounts, has announced that it is working with Freedom Bank in order to embed its digital services into the platform’s online banking solution. Via this collab, the banking provider’s customer should be able to invest right from their checking accounts and access financial education resources. This may be carried out within their existing banking environment.
It’s worth noting that similar services (and arguably better ones) are already offered by SoFi Technologies and several other Fintechs. It is also no special advantage or any significant innovation considering that service providers like Robinhood Markets are also offering more frictionless services that are bringing together banking and investing in a frictionless manner.
Nevertheless, Freedom Bank is still described as a next-generation community bank focused on enabling its customers across the DC region, in order to achieve their financial objectives via experienced bankers, fast decisions, flexible solutions, digital technology, and reliable service.
The banking platform enables clients with entrepreneurial solutions, intuitive tech, and accessible services.
Joseph J. Thomas, President and CEO of Freedom Bank, stated that they are eager to be working with InvestiFi to bring digital investing to Freedom Bank customers via their online banking platform.
As the digital investing sector matures, it is important for them to offer a secure environment for their clients to invest money in products that address the clients risk and return objectives.
And working cooperatively with InvestiFi enables them to bring the right tools to their clients that aim to enhance their overall financial experience.
They added that by expanding their all-digital capabilities, they are providing the solutions designed to meet needs and deliver more value to clients.
In collaboration with InvestiFi Freedom Bank, they will provide customers with access to a range of investment options, such as stocks, ETFs, and digital currencies.
In the same way that other platforms are now offering, customers may alspo create Guided Investing automated portfolios and access financial education resources.
Kian Sarreshteh, CEO of InvestiFi, stated that Freedom Bank is a rcommunity bank known for its banker expertise and they are looking forward to collaborating with them to bring clients access to digital investing.
And as digital investing becomes more accessible, clients are using third-party platforms for investments.
But these platforms tend to lack vital resources like financial education and personalized guidance. At InvestiFi, they aim to work with financial institutions like Freedom Bank to help them provide clients the tools and resources they need for their digital investing experience.
It’s worthwhile to note that third-party or independent platforms are actually providing a really wide range of educational resources and financial instruments. The best course of action is to use several digital platforms because they tend to offer unique perks like matching deposits for certain periods and other incentives. Using a single platform might seem convenient but it severely limits the options people have when investing.