This week, Robinhood (NASDAQ:HOOD) pledged to reach one million people with financial education through classroom-based programming by 2030.
The classroom-based pledge encompasses the impact of Robinhood’s financial education initiatives reaching various groups including grade school and college students, teachers, current and former professional athletes, community leaders, and non-profit partners. This outreach focuses on meeting individuals where they are, through key financial transitions and providing them with support to navigate change and plan ahead.
Educational initiatives include Money Drills, which includes 18 partner universities nationwide to fund the creation of personal finance courses— with the University of Arizona, Boise State University, and the University of Wisconsin-Madison joining the cohort in 2026. Money Drills courses teach critical financial skills to students and athletes in an accessible and timely manner, all while contributing academic credit to support their graduation goals.
This commitment also paves the way for new opportunities to reach even more communities with programming tailored to their specific needs. Later this year, Robinhood plans to launch the next phase of Money Drills, Money Drills: Readiness, reaching active duty military service members with financial education as they navigate the critical financial inflection point of their pre-civilian transition.
“Accessible financial education has always been at the heart of Robinhood’s mission, but today we are significantly accelerating our reach, ” said Chloe Barz, senior director of International Government and External Affairs at Robinhood Markets. “We’re proud to announce our commitment to reach one million people with financial education through classroom-based programming by 2030.
“This pledge, which scales our existing programming and introduces new efforts, helps us reach more people where they are with tailored learning opportunities. By complementing our existing digital education resources for both new and experienced investors, we can build collective knowledge and help the next generation move forward with financial confidence.”
According to research from the World Economic Forum, the top way that individuals build investment knowledge is “learning by doing.” In surveying respondents to learn where they prefer to gather financial education resources, the top answer was from financial institutions. This ranked above other options like traditional media, social media, and formal schooling.
By expanding opportunities to learn in-person with others, Robinhood said it caters to different learning styles and building stronger financial foundations — offering something relevant for everyone wherever they are in their financial journey.
The announcement coincides with the second annual Financial Education Summit, hosted in Washington, D.C., where educators, athletes, industry and nonprofit leaders, and policymakers discuss expanding access to financial education. At the summit, Robinhood unites advocates and leaders with unique focuses in the shared goal of expanding access to educational resources that meet the needs of underserved groups.
In addition to engagement with policymakers, this year’s summit includes professor workshops, panel discussions on financial education strategies, and focused sessions for college and professional athletes.
