DOJO AI, an AI marketing system, this week announced a $6 million seed round at a $30 million valuation. The round was led by Armilar, with participation from Heartfelt VC. The funding will support continued product development and accelerated expansion in the United States.
DOJO AI watches paid and organic campaigns, audits SEO and Answer Engine Optimization visibility, generates brand-aligned content, and feeds every outcome back into the DOJO Graph — a compounding intelligence layer that makes intelligent, real-time decisions. The DOJO Graph constructs a living digital twin of each customer’s marketing operation and competitive landscape, and its specialized AI agents work cross-functionally to deepen intelligence with every decision and power autonomous workflows across the full stack.
“For years, marketers have suffered from having too much data but not enough insights. This has given way to bad decisions or, worse yet, indecision,” said DOJO AI co-founder and co-CEO Duarte Garrido. “DOJO AI solves that pain by analyzing all marketing data with full context of what’s happening in and around the brand, and then acting on it. No more fragmented point solutions, data silos, manual configuration, or long iteration cycles. The ceiling on what a marketing team could achieve was never budget. It was intelligence.”
Garrido spent 15 years leading marketing at global brands including Coca-Cola and Sky. Co-founder Antonio Alegria shaped the AI and data architecture at Feedzai and OutSystems, two Armilar-backed unicorns, building the core intelligence platforms that powered both companies to scale.
Backed by this investment, DOJO AI will strengthen its multi-agent AI capabilities to autonomously handle more complex use cases and bolster its continuous learning infrastructure that compounds with every interaction. DOJO AI will also double down on bringing access to the U.S. market, where demand is growing fast.
DOJO AI’s customer base includes CoinDesk, PensionBee, Morningstar, Employment Hero, Amplemarket, Broadvoice, CovertSwarm, FreshTri, and Refine Labs.