Tagged: marketing

Polling Mobile App Arbit Seeks Expansion Funds on Indiegogo/MicroVentures’ Equity Platform

Arbit, a marketing, photo, and video mobile app, is now seeking expansion funds through Indiegogo and MicoVentures’ equity crowdfunding platform. Arbit describes itself as an app that combines social engagement with “powerful” analytics layer. It gives athletes, celebrities, and brands answers to any questions they may… Read More

Minimizing Potential Litigation & Regulatory Risks for Crowdfunding Platforms

Crowdfunding regulations were enacted with the goal of providing small businesses access to capital without imposing arduous registration and disclosure burdens.[i]  In that regard, the regulations have shown significant promise. Commentators have rightfully highlighted the substantial benefits to both issuers and investors based on their… Read More

Kulea Looks to Raise £150,000 on Seedrs to Fuel Automated SME Marketing Platform

Today, everyone is using technology to market and promote their product or service. Whether it is email marketing, social media or lead generation, you have to do it to grow your business. Kulea.ma (registered as Nomad Ai) has created a marketing automation platform to streamline… Read More

Reg A+ Crowdfunding: Social Bluebook says it is Adding 300 Creators a Day on Digital Marketing Platform

Social Bluebook is a new marketplace where content creators (YouTube, Instagram, Twitter, etc.) are matched with advertisers. The platform was launched in recognition of the growing shift in marketing where brands and businesses leverage social media to promote their services.  Social Bluebook says it now… Read More

Transparency & Customer Engagement at Equity Crowdfunding Platform WiSeed

One of the benefits that a well-established equity crowdfunding platform brings to fundraising entrepreneurs is a loyal audience of investors. But how does a crowdinvesting platform keep its audience engaged? We asked Yannig Roth, the Marketing Director of French equity crowdfunding platform WiSeed, to present… Read More

Crooked Crowdfunders: Prominent Crowdfunding Marketing Firm “Funded Today” Gets Fleeced But Fights Back & Wins

First Successful Arbitration Settlement Against a Crowdfunding Scofflaw Prominent crowdfunding marketing firm Funded Today is perhaps the most successful agency in their space today. Having helped to direct more than 300 perk-based crowdfunding campaigns to financial success, Funded Today has now been instrumental in raising… Read More

Prominent Fintech Marketing Firm Leverage PR Sold to Caliber Corporate Advisors

Founder Joy Schoffler Expected to Remain Involved with the Firm. Leverage PR, a prominent marketing firm engaged in the crowdfunding and Fintech sector, has been sold to Caliber Corporate Advisors.  Founded by Joy Schoffler, a well-known and highly visible participant in the emerging industry of… Read More

Do You Have a Great Crowdfunding Pitch Video? Here is Your Chance to Get Recognized

As the crowdfunding industry has evolved, both investment and rewards, the pitch video has emerged as an important variable in crafting a powerful message to back a campaign. Many of the biggest campaigns of all time benefited from a viral video that captured the attention of… Read More

Overfunding: UK’s Marketing Agency Influencer Quickly Surpasses £100,000 on Crowdcube

Less than a week after launching its equity crowdfunding campaign on Crowdcube, marketing agency Influencer has already surpassed its initial £100,000 funding target. The company notably connects brands with “famous individuals” (aka influencers) on social media as a way to generate buzz. The company stated… Read More

Marketing & Advertising Tech Startup Accelerator Collider Looks to Raise £680,000 on Seedrs

Collider, an accelerator that is dedicated to marketing and advertising technology startups, has launched an equity crowdfunding campaign on Seedrs to raise £680,000. The company previously secured £700,000 on the funding portal in 2015 and £420,000 in 2014. The accelerator, which was founded in 2013, has reportedly… Read More

The Ultimate Guide to Marketing an Equity Crowdfunding Campaign

  As part of an upcoming book on equity crowdfunding, I have asked past campaigns about their very best marketing tactics. They have used these exact strategies to raise millions of dollars, pounds and euros! In this article, I have distilled their advice into these… Read More

Lendio Expands: Adds Two Key Hires To Marketing Team

On Thursday, marketplace platform Lendio announced it has appointed Edward Angstadt as senior vice president of marketing. He reportedly joins the website during its fast-paced growth phase highlighted by nearly 100 percent year-over-year revenue growth. Angstadt joins Lendio from Web.com, a provider of Internet services and… Read More

Backer-Founder: First Crowdfunding Consultancy in Taiwan Celebrates Anniversary. Claims $10.1 Million Total Raised

Backer-Founder, a consulting firm in Taiwan that stakes claim to being the first of its kind in the country, celebrated its one  year anniversary of helping crowdfunding campaigns achieve their goals.  According to the company, the crowdfunding consultancy has managed over 50 projects in the… Read More

Influitive Secures $30.5M During Series B Funding Round

Toronto’s Influitive announced it has closed $30.5M in a Series B round of funding led by Georgian Partners. Other investors in this round include OurCrowd, Atlas Venture, Docomo Capital, BDC Capital IT Venture Fund, and previous investors Hummer Winblad Venture Partners, Illuminate Ventures, Resolute Ventures, Relay Ventures,… Read More

The Real Difference Between VC and Crowdfunding? Investment Marketing

A few weeks back the value of VC’s for the crowdfunding industry was extensively discussed. Why? Because there are lot of areas where crowdfunding and VC’s can connect. And though traditional funding and alternative funding are not as rigorously separated as many want to believe,… Read More

KarmaKrowd Makes Entrepreneur Magazine’s Top 100 Brilliant Companies List

Known for its value-added crowdfunding legal IP and marketing service, KarmaKrowd provides a full suite of management consulting services to help creative inventors, scientists and entrepreneurs turn creative ideas into revenue producing businesses. Once IP assets have been identified and protected, entrepeneurs can then turn… Read More

Crowdfunding Platform Patronomy Launches Affiliate Marketing Program

Patronomy.com founder Nigel Roth has announced the launch of an affiliate marketing platform for his crowdfunding platform. The program aims to help project creators solve the hardest problem for any crowdfunding campaign: where and how to find backers. According to Roth, Patronomy provides project owners… Read More

Vimeo Wants To Become The Online Streaming Hub For Crowdfunded Films

Vimeo is putting movie creators on notice. The online streaming video service is looking for films that have raised at least $10,000 in crowdfunding efforts. The goal? To get those movies to grant Vimeo exclusive rights for a set window of time. Vimeo wants to… Read More

What This Forum Thread Tells Us About Crowdfunding Consultants

Last updated 2/27/2014 @ 7:51 pm CrowdFund Buzz is one of a growing number of crowdfunding consultants to provide campaign management services to crowdfunders. As any service provider or former contractor knows, it is almost impossible to make all of your customers happy all of… Read More

Marketplace for Successfully Crowdfunded Products Outgrow.Me on Best Website List for 2013

Outgrow.me is one of several sites which have been launched to act as a “store” for crowdfunded products.  And yes, you have to hand it to the designers who put this together – it is pretty cool.  We originally keyed in on the site last… Read More