Singapore-based DBS Group (SGX:D05) is set to significantly strengthen its wealth management operations by launching 18 new wealth centres and upgrading 36 existing ones across key Asia-Pacific markets by the end of 2027. This initiative represents the largest physical expansion in the bank’s wealth franchise to date, aimed at meeting rising demand from affluent and high-net-worth individuals who value in-person advisory relationships.
The new and enhanced facilities will be rolled out in Singapore, Hong Kong, mainland China, India, Indonesia, and Taiwan.
The first centers are scheduled to open in the third quarter of 2026, with additional locations phased in through 2027. In Singapore alone, the Treasures wealth centre network is expected to grow by about 50 percent.
Centers in Singapore and Hong Kong will primarily cater to Treasures clients, while those in other markets will serve both Treasures and the higher-tier Treasures Private Client segments.
This strategic move comes as Asia’s affluent wealth pool—defined as households with investible assets between USD 100,000 and USD 1 million—is projected to reach USD 4.7 trillion in 2026.
Clients in this segment are increasingly seeking expert guidance to build, safeguard, and transfer their wealth across generations.
While digital tools have gained popularity, surveys indicate that a substantial portion of investors in Hong Kong (45 percent) and Singapore (44 percent) still prefer face-to-face interactions with relationship managers for complex discussions.
Sanjoy Sen, Group Head of Consumer Banking at DBS, emphasized the importance of proximity and personal connection.
He noted that clients desire relationships that feel familiar and accessible, whether they are starting their investment journey, planning succession, or managing cross-border assets.
The new centers are designed not merely as transaction points but as collaborative spaces for deeper engagement.
Each wealth center will follow certain core design principles. They will function as integrated environments where clients and advisors can jointly review portfolios and explore a wide range of investment and insurance solutions, including institutional-grade options.
The spaces will support cross-border connectivity, reflecting the multi-jurisdictional nature of Asian wealth.
They will also host exclusive seminars, forums, and peer networking events featuring market profssionals.
Importantly, the layout prioritizes private, unhurried conversations ideal for family discussions and long-term planning.
The expansion aligns with steady performance in DBS’s wealth business. Wealth assets under management reached SGD 492 billion in the first quarter of 2026, surpassing the bank’s SGD 500 billion target ahead of schedule.
Up to 40 percent of new Private Bank clients have come from existing customers advancing to higher wealth tiers.
By investing in physical infrastructure alongside digital capabilities, DBS aims to deliver a comprehensive wealth journey that combines technology with high-touch service. This approach now positions the APAC region banking institution to potentially capture growth in one of the world’s most dynamic wealth markets while reinforcing client trust via personalized experiences.