Robinhood (NASDAQ: HOOD) announced multiple new features and services at an event held in London today. According to a note from the firm, Robinhood UK will soon offer crypto trading services in the country. Robinhood described the new service as part of thier mission to become an all in one investing platform.
Additionally, Robinhood revealed its own in-house L2 blockchain, Robinhood Chain, built on Arbitrum, updated tokenized securities and perpetuals available across Europe.
Johann Kerbrat, SVP and General Manager of Crypto and International at Robinhood, said they are bringing the best of TradFi and DeFi, expanding financial services to all corners of the globe.
Security tokens or digital securities are now available in over 120 countries. The first generation of security tokens are now dubbed “Classic Stock Tokens” which will continue to be available.
Robinhood Earn is now available for US users with holders of USDG lending them to earn approximately 7% APY, powered by Morpho.
Robinhood highlighted recent new services like agentic trading being available for US users; The company has just expanded into Canada via its acquisition of WonderFi and it has recently received a capital markets license from the Monetary Authority of Singapore.
The goal of both traditional and modern investing platforms is to become a single platform that supports a users entire financial existence. Providing a full stack of banking, investing and ancillary services these companies hope to lure customers away from less agile providers who hope that intrinsic friction will buy them time to adapt. At the same time, platforms like Robinhood have become very popular with younger investors due to ease of use and portfolio of offerings. Friction can work both was as older users move on, platforms like Robinhood may find themselves gaining market share due to both services, and cost.
