Den, a light switch and plug socket brand, has not only successfully secured its initial £750,000 Seedrs funding target, its equity crowdfunding campaign is now nearing £1 million thanks to more than 340 investors. Founded in 2013, Den describes itself as a new technology startup that is looking to transform the way people use light switches and plug sockets around the world by providing “safety, energy saving, security, and convenience. The company previously secured more than £1 million seed in funding
“Light switches and plug sockets have been around for over 100 years and have hardly changed since. They are extremely dated. Although some wireless light switches and plug sockets do already exist, we’ve found they are all really complicated products that no one really understands how to use. Many of these have replaced the familiar rocker-switch with high-tech touch pads and buttons, making them complicated, unfamiliar and essentially not mass-market. At Den, we’re reinventing the light switch and plug socket, and we aim to wipe out the existing standard of switches around the world.”
Den also stated that while its products still look and work in the exact same way an ordinary switch would, they various benefits including energy saving, convenience, security, and safety.
All funds from the Seedrs funding round will be used to continue Den’s growth and development. It is currently set to close later this spring.
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