Less than two years after securing £421,400 through its second Seedrs campaign, Japanese-inspired food brand, Miso Tasty has returned to the equity crowdfunding platform with a mission to raise £350,000 in funding. The company is currently offering 12.46% in equity at a £2,037,500 pre-money valuation through the funding round.
As previously reported, Miso Tasty was launched in 2014 by chef Bonnie Chung and describes itself as a modern brand of Japanese-inspired snacks and meal solutions. The company reported that within four years it has grown its range of products to include miso soups, miso pastes, miso ramen noodle kits, as well as a critically acclaimed cookbook. It was also noted that Miso Tasty aims to make tasty Japanese meals easy to recreate at home or on-the-go.
“Our initial focus was purely on miso products which gave our brand a niche specialism, but as the market for Japanese food accelerated and our knowledge of the market deepened, our vision has widened too. Now Miso Tasty’s mission is to become the No.1 brand for Japanese home-cooking; appealing to a much broader audience and with even more ambition.”
Miso Tasty currently has a range of nine products, which include miso Soups, Miso Pastes, and Meal Kits that recreate popular Japanese meals; Ramen Noodles, Yaki Udon, and Katsu Curry. The company previously stated:
“Our products feature our signature miso ingredient, which has been authentically made in Japan and is central to our incredible flavours and nutritional benefits.”
Funds from the latest Seedrs round will be used for to support the working capital and execution of three key initiatives to drive sustainable growth in the business:
- A new consumer and trade marketing activation plan to drive Miso Tasty’s brand awareness
- Launch two new product ranges
- Grow and retain the Miso Tasty team
Since its launch, Miso Tasty’s new campaign has raised nearly £270,000 from more than 115 investors. It is set to close at the end of April.
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