Iconic Mexican food brand Trejo’s Tacos – is looking to leap from its Californian home base and cross the Atlantic to set up shop in the UK. As part of this expansion, Trejo’s Tacos is raising growth capital on Seedrs.
According to the offering page, the company is seeking to raise £1 million at a pre-money valuation of £3.8 million. The company is offering a 20.83% equity stake in the firm. The offering is EIS qualified, raising under the Seedrs nominee structure, and approved for Seedrs secondary market platform.
As it stands today, the UK-incorporated firm has raised over £662,000 from 115 investors.
Trejo’s Tacos is fronted by well-known character actor Danny Trejo – who continues as the brand ambassador. Trejo has an interesting upbringing where he ended up on the wrong side of the law – including a stint in San Quentin. At one point, he turned things around and has since starred in multiple well-known films, including Con Air, Anaconda, Once Upon a Time in Mexico, and more. He has appeared in multiple television productions, including Baywatch, Breaking Bad, Desperate Housewives … the list is long.
According to Wikipedia, Trejo is currently the owner of eight restaurants.
While it is not clear if Trejo will own a piece of the UK operation, Trejo is expected to participate in all of the UK restaurant openings while promoting the restaurant on TV and radio. opportunities with him whilst in the UK, including TV and radio.
The plan is to open one Trejo’s Tacos each year – starting in 2022 – the first location will be its flagship in London.
#NationalFarmersDay pic.twitter.com/nbfIgCRm5m
— Danny Trejo (@officialDannyT) October 12, 2018
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