Ampd, the agentic suite of solutions connecting brand media to commerce, this week launched Agentic Shoppable Media. This solution addresses the challenges many brands have faced with their shoppable media strategies, namely shopper drop-offs (up to 95%), and concerns around meeting equitable retailer routing.
The company said Agentic Shoppable Media automatically directs shoppers to their preferred retailer through agentic deep linking, fully aligned with fair and equitable policies. The result is a nearly 100% transfer of ad clicks to retailer Product Detail Pages (PDPs).
From their advent, shoppable media solutions were designed to amplify the impact and conversion rates of brand advertising outside the walls of retail media networks. Unfortunately, the traditional solutions created a laundry list of obstacles for brands looking to drive meaningful sales impact. The traditional where-to-buy experience added needless extra clicks for shoppers, leading to massive bounce rates, with most never reaching the intended Product Detail Pages (PDPs). This outdated approach also created additional complexities for meeting fair-share GMV allocation requirements, which can ruin the key retailer relationships that omnichannel brands desperately rely on.
“Friction kills commerce,” Ampd co-founder and CEO Joshua Gebhardt said. “Brands put so much energy into moving at the speed of culture with brilliant, timely campaigns, but if 95% of their shoppers hit a clunky landing page and never actually make it to a retailer, much of that effort is wasted.
“Real speed means fixing that disconnect. It’s about eliminating every single unnecessary click and finally giving people an experience that actually brings them closer to the brands they love.”
Key Agentic Shoppable Media features
Intelligent Deep Linking: Brands can project up to a 5X conversion lift when compared to traditional shoppable media solutions. Intelligent Deep Linking creates a frictionless journey, eliminating “interstitial fatigue” by automatically launching the preferred retailer app that each consumer actually uses. One click and the shopper goes directly to their preferred PDP, fully logged in and ready for purchase.
Equitable retailer routing: Brands can input and maintain fair-share GMV allocations across their retail partners (e.g., Amazon, Walmart, Target) while maximizing the likelihood that shoppers land in their preferred ecosystem.
Consolidate ad account builds: Brands only need to create a single link that serves all retailers, simplifying the ad account builds for media agencies or in-house operators.
Geo-aware logic: Brands can increase conversion at local retailers by incorporating the brick-and-mortar proximity of each shopper into their reasoning.
“This is a game-changer for customers, as it removes yet another click in the shopping journey and places them directly into their preferred shopping experience. By eliminating the traditional friction, Ampd is not only providing a superior seamless experience, but also powerful lifts in conversion, media impact, and the bottom line,” said Keith Lehman, global director of digital commerce at Colgate-Palmolive.
