UK-based creative technology and visual content agency, Happy Finish has launched an equity crowdfunding campaign on Crowdcube to raise £395,000 for a 4.45% equity stake in the firm. Pre-money valuation was pegged at just under £8.5 million.
The company, which was founded in 2004 by Stuart Waplington, Chris Roome, and Rainer Usselmann, stated that it considers itself an early adopter in virtual and augmented reality, 360 film, and AI (artificial intelligence) development for the marketing industry. Happy Finish currently has offices in the U.S., UK, China, and India. The company reported that its VR/AR revenue had grown significantly by 173% in its last fiscal year, and in Asia, it has grown by 91% in 2016 alone. According to their website, Happy Finish has some pretty big name accounts, including; Cartier, Honeywell, Boss, Mango, Lufthansa and many more. Happ Finish claims 1,600 clients and a portfolio of over 50 commercial projects.
Sharing more details about Happy Finish’s projects, Carl Davies, global CMO of HappyFinish, stated:
“Artificial intelligence is designed to mimic human functions like learning and problem solving. So when Google DeepMind beat champion AlphaGo player Lee Sedol earlier this year, it was seen as a major breakthrough – and the world woke up to the reality of artificial intelligence. Our Shoegazer PoC provides great revenue opportunities for brands and retailers alike. Not only does it mean consumers can identify trainers that they may in fact go on to purchase, but brands and retailers can also make further recommendations – whether that is trainers of a similar style or other pieces of clothing to match. AI is set to transform a number of industries, and our Shoegazer is just one of many use cases of how this new technology can be applied and monetised.”
Waplington said the company was an early adopter of new technology, thus it made sense for the company to bring its offer to a funding portal:
“We are working in very exciting times with the development of 360 and AI in marketing – it’s the creation of a totally new marketing language. We wanted to share this opportunity with the crowd.”
Funds from Happy Finish’s Crowdcube initiative will be used to expand further into India and China, along with continuing the development of its AI solutions for branded clients. The initiative is set to run until early December.
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