Less than a month after the closing of its equity crowdfunding campaign on Crowdcube, which secured more than £1 million from 360 investors, beauty shopping service MyShowcase announced it was named Crowdcube’s highest ever beauty related raise.
MyShowcase now offers a range of independent UK beauty brands. Stylists give advice and sell to customers via home showcases, 1-2-1 or through social media. Within the past two years, the service provider has grown from 150 to 1,500 stylists, who have held over 10,000 showcases and also placed more than 75,000 orders from 37,000 customers. Founder and CEO of MyShowcase, Nancy Cruickshank, previously shared:
“We’re on a mission at MyShowcase to not only to provide a truly personal beauty advisory service for women, bringing together over 50 of the best independent and curated beauty brands but to also redefine the way women shop and work – something we’re truly passionate about.”
Nadine Adair, a MyShowcase Stylist in Manchester, also shared:
“MyShowcase has given me the confidence to live and work in a way that suits me and my lifestyle. Investing was a no-brainer, I believe in the company’s vision and want to help it grow, empowering even more women to be their own boss.”
Cruickshank added:
“MyShowcase is one of the UK’s fastest growing startups and we are certain that we wouldn’t be where we are today without our fabulous community. Crowdfunding enabled us to truly open our doors and involve them. We cannot wait to execute our ambitious growth plans, hand-in-hand with the MyShowcase network.”
MyShowcase’s campaign was first to close £1 million on Crowdcube in 2017
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