GE’s subsidiary, FirstBuild, launched its fourth Indiegogo campaign on Wednesday. The company is sought to raise $50,000 for its new smart cooking system, Paragon, and within a matter of hours secure its initial funding target. FirstBuild stated that the Paragon system brings precision to any… Read More
Elevate, a provider of innovative online credit solutions for non-prime consumers, announced on Thursday it appointed former GE executive director, Al Comeaux, as its new chief communication officer. Comeaux has nearly 30 years of digital and online communication experience and has led communication efforts at Sabre,… Read More
Nearly one year after successfully securing $2 million on Indiegogo for the Opal Nugget Ice Maker, GE Appliances’ FirstBuild has returned to the crowdfunding platform to raise $150,000 for its new product, the Prisma Cold Brew Coffee Maker. The company revealed that the Prisma takes only 10… Read More
This week, GE’s FirstBuild announced the winning design of the Pique Coffee Brewer through its Cold Brew Challenge. The company revealed that nearly 50 entries were submitted for product. Last year, the company launched two successful campaigns for the Opal Nugget Ice Maker and Paragon Induction Cooktop on Indiegogo and successfully… Read More
Last week, GE’s FirstBuild announced, as part of the development of its new product Pique Coffee Brewer, it is launching the Cold Brew Challenge. This contest, which is looking to draw upon the power of crowdsourced design and the FirstBuild community, will offer an expected $30,000 in… Read More
Last week, GE’s FirstBuild announced that its Indiegogo funded project, Opal Nugget Ice Maker, has entered the testing phase of its production. Last summer, the company launched a crowdfunding campaign to raise $150,000 for the product. The project quickly surpassed its initial goal and crossed the… Read More
Last month, GE’s FirstBuild launched an Indiegogo campaign to raise $150,000 for its new product, the Opal Nugget Ice Maker. The project quickly surpassed its initial goal and crossed the $1.3 million threshold within days of its crowdfunding debut. Now, with just two weeks left, the device has… Read More
It’s official: Consumers are crazy for nugget ice, the soft, chewable ice especially favored in the South and associated with restaurant chains and convenience stores. This theory is based on the recent activity of GE’s FirstBuild’s Opal nugget ice maker campaign on Indiegogo. The project,… Read More
With one year in the rearview mirror, FirstBuild takes lessons learned as GE’s first startup, global online co-creation community and microfactory to plan for what is shaping up to be an even more exciting second year. FirstBuild is GE’s “co-creation community.” Described as a physical… Read More
More corporations are recognizing the efficacy of capturing consumer feedback by using crowdfunding to pretail forthcoming products. General Electric, a multi-national corporate behemoth is one of these companies. They don’t need your money – they want your advice. FirstBuild is GE’s “co-creation community”. Described as a… Read More
FirstBuild, GE Appliances’ new global co-creation community, will showcase its Indiegogo project Paragon Induction Cooktop along with Chantal cookware at the International Home + Housewares Show on March 7th-10th at McCormick Place in Chicago. FirstBuild and Chantal have partnered to bundle cutting-edge mobile technology with… Read More
FirstBuild, GE Appliances’ new global co-creation community of designers, engineers and appliances users dedicated to developing and manufacturing the next generation of home appliances, launched the Paragon Induction Cooktop earlier this week with discount pricing through a crowdfunding campaign on Indiegogo. Paragon enables home cooks to achieve restaurant… Read More
Quirky is an online community for inventors that allows people to submit an idea and then community members vote of the concept. If viable, Quirky will manage the creation from start to finish while the person with the idea benefits from royalty payments – which… Read More
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